SYDNEY IBARRA | VICTORIA LARSON | TREYSON SUEMORI | JEREMY TALBO WE’RE A LOT LIKE YOU. A LITTLE DIFFERENT.

“Brand is EVERGREEN. Campaigns can and should change over time.” Deanna Dukes | Head of Brand Marketing | PEMCO Insurance OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX

CAMPAIGN Fiercely INDEPENDENT Customer Base PROUD of the Region Incredibly “GREEN” Supportive of LOCAL Businesses

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Paid Time for Employees Board Service Monthly Employee Activities Corporate Giving APPROACH

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Paid Time for Employees Board Service Monthly Employee Activities Corporate Giving APPROACH

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Paid Time for Employees Board Service Monthly Employee Activities Corporate Giving APPROACH

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Paid Time for Employees Board Service Monthly Employee Activities Corporate Giving APPROACH

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX OBJECTIVE EMPOWER STAKEHOLDERS BY ACTIVELY PARTICIPATING IN THE LOCAL COMMUNITY

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX NOT ONLY DO WE COMMUNITY RELATIONS LOCALLY WORK WE LIVE COMMUNITIES WE SERVE WE STRIVE TO IMPROVE THE QUALITY OF LIFE IN THE

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX INTEGRITY COURAGE RESPONSIBILITY CORE VALUES

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Increase Stakeholder Involvement Enhance Employee Engagement Build Corporate Donation GOALS

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX ISI

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX BCD

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX EEE

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX MMUNITY PEMC

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX WEBSITE OVERVIEW NEW DESIGN TAB: PEMCOmmunity EMPLOYEE LOGIN COMMUNITY SERVICE TRACKER REDESIGNED EVENT PLANNING

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX

6,092 community service hours provided this past fiscal year $11 million donated to charities last fiscal year $1,500 per employee donated by the Mountaineer Program

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX

COST BREAKDOWN PEMCOmmunity: ● $10,897,407.50** donated Annually ● $53,040 per employee for paid time volunteering ● $1,510 per employee donated by the Mountaineer Program ● $400 per employee for donated kits ● Additional donation of$9,870, to various local charities * Calculations based on 2013 financial report documents **Calculations assume 2013 financial report documents have stayed constant. Old CSR: $11,870,265.50* in donated surplus VS.

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX BENEFITS Improved Project Organization +20% event attendance Strengthened Employee Accountability +$400 worth of kits donated per employee Enhanced Employee Motivation +6,092 hours of community service annually

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX IMPLEMENTATION April 1, 2016 July 1, 2016 October 1, 2016 January 1, 2017 Begin Campaign Performance Review Complete Implementation of PEMCOmmunity Continue Campaign

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX GOALS ACHIEVED Increase Stakeholder Involvement

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX GOALS ACHIEVED OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Increase Stakeholder Involvement Build Corporate Donations

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX GOALS ACHIEVED Increase Stakeholder Involvement Build Corporate Donations Empower Employee Engagement

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX WE’RE A LOT LIKE YOU Integrity: ensure that PEMCO strengthens transparent, personal relationships with its customers Courage: be bold and give physical item that is trackable by the customer donor to a charity in the area Responsibility: working for PEMCO should be making a positive difference in the community and should be responsible for making the bigger picture a better place

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX APPENDIX SWOT ANALYSIS PORTER’S 5 FORCES FINANCIALS POLICY KITS MOUNTAINEERS PROGRAM RESOURCES

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX Strengths ● PEMCO is the Northwest’s largest local personal-lines insurer, providing auto, home, boat, umbrella insurance to general public ● PEMCO has earned several awards for its marketing campaigns ● Diverse portfolio suiting the requirements of customers Weaknesses ● Intense competition means limited market share ● Small area in terms of geographic locations and therefore is exposed to geographic risks Opportunities ● The growing insurance market poses a great opportunity for the company to grow. ● Growth into other geographic locations other than the Pacific Northwest. Threats ● Financial services industry are hugely dependent on economic cycles and government regulations ● Financial services industry are plagued by cases of fraud ● Competition in the mortgage insurance industry may affect the earnings of the company. SWOT ANALYSIS

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX PORTER’S 5 FORCES Threat of New Entrants Moderate, Although it is not simple to start up a new insurance company, the possibility of a insurance company adding a new service is possible Power of Suppliers Low, in the end it is the buyer's decision as to whether the will purchase the insurance or not, the supplier can only do so much. Power of Buyers High, the buyer decides how much they will spend on insurance depending on how much they can afford. Availability of Substitutes Moderate, there is no substitute for insurance, however, different insurance companies can offer different services. Competitive Rivalry Low to Moderate, PEMCO offers a personalized strategy that is difficult for competitors to duplicate. The number of national insurance companies that offer the same or more services is prominent in the Pacific Northwest.

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX FINANCIALS

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX POLICY KITS KITS $200 allocated to each policy Each employee will donate 2 kits annually Kit will be determined by type of policy purchased Example: Auto policy: Booster seat Home Policy: Hat / Poncho / etc. to = $200

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX MOUNTAINEERS PROGRAM As part of the PEMCO promise, employees receive 8 paid hours of volunteer work per year. Once the employee reaches 9 hours they begin our PEMCOmmunity Mountaineers Program. HOW IT WORKS: hours: 10 dollars per hour earned to donate to a charity hours: 20 dollars per hour earned to donate hours: 30 dollars per hour earned to donate hours: 40 dollars per hour earned to donate 50+ hours: Company donates another 500 dollars to charity of employees choice in employee's name (monetary donations cap at 50 hours) Through the PEMCOmmunity Mountaineers Program each employee has the opportunity to donate $1510 per year to charities in the community.

OVERVIEW | ANALYSIS | STRATEGY | EVALUATION | RECAP | APPENDIX RESOURCES