How to biz: Online Marketing Learn and start an online marketing business Copyright: 2013 Eugen Grathwohl.

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Presentation transcript:

How to biz: Online Marketing Learn and start an online marketing business Copyright: 2013 Eugen Grathwohl

Preliminary remarks I currently live in the Philippines and again and again I am asked for a job and/or how to make money (online). This training is not a recipe - you need to adjust it to your needs and the specifics! The Internet is still changing often, which also means you need to learn what is new and apply it! If some things are obvious for you, bear with me - not for all in my audience. If you think there is a mistake or a better way to explain or if you have questions, feel free to mail me at Oigen GrathwohlOigen Grathwohl

What to expect? The goal of this course is to enable you to learn ●some basic techniques about Internet marketing ●where to find information ●how to stay up to date ●how to serve your customers ●how to start and ●how to run an online Business

What is the most important single thing you need? The right attitude !!

What is the right attitude? An attitude often is not just one thing but a combination of qualities! Here you need: ●a willingness to learn (this training at least) ●a goal ●a product (we offer you) ●a business plan (we help you) ●NOT to give up

How can you make money Online? 1. Buy and sell (ebay, Ayos dito…) 2. Write a program (apps) and sell it 3. Write an ebook and sell it 4. Tutoring (find customers) 5. Marketing = find customer or/and sell it 6. Customer service 7. Cam girl (find customers) 8. Affiliate marketing 9. Offer a service/a product people want/need 10. your idea! (find customers)

Help This training is a form of help, it is is free and will stay free! If YOU have a question, the chance is that the answer is somewhere in the Internet! The first step in finding it, is asking a search engine like google!google! If the program is on your Computer, pressing “F1” is the first call for help! If you have a problem don’t close your eyes and feel helpless! Look at the screen - There might be a hint! Or a “Help”-button

Graphically it looks like this: In each business there is People who WANT to buy People who do not know People who do not buy A product A marketeer (you?) Bigger arrow means more effort!

Explanation If there is a product (or service) for sale it needs people to buy or the business is not doing good. If few people sell what many people want - the customer will find you and it is good business If a lot of people sell what few people want (or can afford) - business is hard and YOU need to find buyers! (seller market)

Methods in a Seller market (many sellers - fewer buyers) Online Offline Sales window Ads in newspapers Fliers subscriptions Sales Agents rebates wom (word of mouth) Banner Landing pages Newsletter Affiliate marketing Listbuilding Blog Media 2 YouTube fb g+ twitter hubspot …. Viral (online word of mouth) Affiliate marketing basically uses all the other techniques.

Warning: Of you search and find an offer too good to be true and they charge you to start (normally about 50$) be more than careful, most likely it is a fraud. Most honest things in the Internet you can start without payment up front!

Next step(s) We will introduce you to the following topics: Facebook Google+ Twitter others Listbuilding marketing Blogging Article marketing eBooks Web site Landing page HTML5 Mobile Internet SMS-marketing Video marketing Autoresponder Online ads Managing a business

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