Maribyrnong Overview Geographic size of Maribyrnong 31.2 square kilometers Current population size 76,589 Suburbs of Maribyrnong Footscray, West Footscray, Seddon, Yarraville, Kingsville, Tottenham, Maidstone, Maribyrnong & Braybrook

Leisure Services Manager Andrea Jackson Maribyrnong Aquatic Centre Administrative Officer Gabi Parton / Luvashnee Naidoo Recreation Services Co-Ordinator Paul Battaglia Community Recreation Officer Stephanie Ristevska Recreation Participation Officer Rick Morris (12 Months) Recreation Planning Development Officer Rhiannon Jongebloed Maribyrnong Recreation Services Overview

Maribyrnong Recreation Facilities Overview 60 Sports Clubs 40 Reserves 3 Recreation Centres  Maribyrnong Aquatic Centre (Council)  RecWest Braybrook (YMCA)  RecWest Footscray (YMCA)

Maribyrnong Overview Cultural diversity 40% of our population was born overseas and 43% speak a language other than English. 9.9% of the population does not speak English well or at all. Employment status of householders As of June 2013, our unemployment rate was 7.8% which is relatively high compared to the Melbourne rate of 5.6% and the national rate of 5.4%. Unemployment is the highest in Braybrook which has an unemployment rate of 15%. Key health issues Males in Maribyrnong have the lowest life expectancy in Victoria (74.8 years). Females experience the poorest health in the western region. Approximately 1 in 5 people in Maribyrnong have a disability.

Population growth (projected to be 112,000 by 2031) – approx increase of 60% Participation in formal and informal sport is less than the Victorian average. Limited Open Space Further gentrification of Maribyrnong Increase in Health Issues – Obesity, diabetes Low rate of participation by women in sporting activities. Maribyrnong Key Issues

Female Participation Rates

Strategic direction Maribyrnong Council Plan ( ) Maribyrnong Recreation Strategy (2013) Recreation Services Review (2013) Benchmarking with other LGAs $100,000 Council initiative (12 month pilot) $20,000 VicHealth Funding – TeamUp Project working group Background to Active Maribyrnong

Vision Improve the health and wellbeing of the Maribyrnong community through physical activity Mission To promote, develop, encourage, support and provide physical activity for ALL Active Maribyrnong Vision and Mission Statements

Key Objectives To promote existing sport, recreation and leisure activities, facilities and opportunities within Maribyrnong To develop partnerships with key stakeholders aimed at increasing physical activity opportunities To encourage and support all people to live active and healthy lifestyles To provide an opportunity for people to participate in a range of sport, recreation and leisure activities

Key target groups of increased participation Females Older Adults Culturally and Linguistically Diverse (CALD) groups People with disability

Active Maribyrnong Major Initiatives Active Maribyrnong Logo & Brand Active Maribyrnong Guide Active Maribyrnong Website Maribyrnong Get Active! Expo

Active Maribyrnong Logo & Brand

Active Maribyrnong Guide

Active Maribyrnong Website

Maribyrnong Get Active! Expo

What was the Get Active! Expo?

Completely FREE two and a half week program of clinics, events and family fun days Events targeted at the whole community Major Prizes were awarded (incentive based participation) Aim to register participants Surveys completed by participants

Get Active! Expo Event Partners

What did participants receive for registering?

FREE 3-week Maribyrnong Aquatic Centre membership Access to all sessions throughout the Expo Start-Up Pack including various vouchers FREE Drink Bottle FREE Stress Ball Chance to win major prizes

What clinics, events and family days were available throughout the Expo?

Kids Clinics Melbourne Vixens Netball Clinic Melbourne Heart Soccer Clinic Melbourne Tigers Basketball Clinic Melbourne Rebels Rugby Clinic Cricket Victoria Clinic Western Bulldogs Football Clinic

Adult & Senior’s Sessions Yoga Tai Chi Pilates Gentle Aqua Seniors Breakfast & Walking Group Group Fitness “Come & Try” morning

Family Fun Days Barefoot Bowls Trugo “Come & Try” Family Boot camp Street Orienteering Junior & Cardio Tennis Footscray Rowing “Come & Try”

How to spread the word and register participants?

Local Street Festivals Council Events Local Papers Marketing distribution

Local Street Festivals

Yarraville Festival Total registered participants at these events… Seddon Festival 758!

Council Events

Friendly Neighbours Day Total registered participants at this event…228!

Local Newspaper (Major Sponsor)

Active Maribyrnong promotion…

“Active Maribyrnong Guide” promotion…

Expo promotion…

New Junior Netball program promotion…

Expo summary…

Marketing distribution

Who and how many registered for the Expo?

Total registered participants for the Expo…1124! 54.2% Females 45.8% Males

Participant survey results

How did people hear about the Expo? (Question from registration form)

1.Yarraville Festival 2.Seddon Festival 3.Word of mouth

Why did participants register for the Expo? (Question from registration form)

1.Trying new activities 2.Getting fit 3.Kids activities

Did participants enjoy the Expo? (Question from Survey Monkey)

Strongly Disagree (Rating 1) Disagree (Rating 2) Neutral (Rating 3) Agree (Rating 4) Strongly Agree (Rating 5) Average Rating 0.00%3.45%6.90%25.86%63.79% % of respondents enjoyed the Expo Did participants enjoy the Expo?

Would participants do it again 2015 and would they recommend family and friends? (Question from Survey Monkey)

StatementStrongly DisagreeDisagreeNeutralAgreeStrongly Agree I would participate again in %0.0%1.8%32.1%64.3% I would encourage family and friends to participate in %0.0%5.5%30.9%61.8% 96.4% of participants would participate again in % of participants would encourage family and friends in 2015

Female Cricket Hub at Skinner Reserve Junior Netball at RecWest Braybrook Seniors Walking Groups Spring/Summer Fitness Series in the park What’s next?

Questions? Rick Morris Recreation Participation Officer Maribyrnong City Council Paul Battaglia Recreation Services Coordinator Maribyrnong City Council