CINZ 2016 Australia. Insights - Mood of the Market What are we hearing : Business confidence Short lead time Competition within the PCO’s Budgets Perception.

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Presentation transcript:

CINZ 2016 Australia

Insights - Mood of the Market What are we hearing : Business confidence Short lead time Competition within the PCO’s Budgets Perception Privacy Competition Place image here

Insights – Business Event Arrivals January 2016 Australian arrivals Month January ,504 delegates -13% YE January ,936 delegates+9.1%

Insights – CINZ MEETINGS 2016 AU Hosted Buyer program – Demonstrate individual business opportunities and the number of events – Responsible for budgetary decisions involving destinations, venues / suppliers – annual budgets – Potential for New Zealand and multiply regions – Type of events, number of attendees and reason for attending

Opportunities Shows Associations Forum July PCO Conference November AIME 2017 – February Sales Calls Joint with Members Market intelligence /background Appointment assistance Place image here

Opportunities - Australia Opportunity Generation for CINZ Small – 10 delegates Large – 200 delegates Korero Newsletter Hero piece – in-depth overview Regional reviews Cultural column Member news Place image here

Opportunities - Australia Media engagement More Personalised More 1-1 opportunities for members Directing media to include member content Signature Media / Luxury Ben / MICE.net / Spice / CIM Incentive Market Profiling Incentive product Increasing regional focus on Incentive product Directing these clients into the MEETINGS opportunities in Luxury space Place image here

Client engagement AIME PCO Conference Association National Conference Newsletters Sales Calls MEETINGS event Pre-MEETINGS Familiarisations Hosted Events May / late August Planner Distribution Place image here

Member Engagement Reporting Annual report on activity by region CINZ Matters – Australia section PR and media opportunities 1-1 engagement Events

Eyes Up 2016 / 2017 Regional Famil Programme Air New Zealand are fully supportive of Trans-Tasman and Domestic flights Expand the education beyond the gateway cities to the regions. Place image here

Eyes Up 2016 / 2017 Sourcing New Partnerships Accessing Key Influencers in new ways Reviewing New Trade Events Place image here

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