Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell Chapter 13 Survey Designs.

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Power Point Slides by Ronald J. Shope in collaboration with John W. Creswell Chapter 13 Survey Designs

Educational Research 2e: Creswell Key Ideas Intent and use of survey research Types of survey designs Key characteristics of a survey Constructing survey questionnaires Designing and conducting survey interviews What are the steps in the process of conducting survey research? How do you evaluate survey research?

Educational Research 2e: Creswell What is survey research? Survey research designs are procedures in quantitative research in which investigators administer a survey to a sample or to the entire population of people in order to describe the attitudes, opinions, behaviors, or characteristics of the population.

Educational Research 2e: Creswell When do you use a survey? Assess trends Opinions, beliefs, and attitudes Follow-up analyses Evaluations

Educational Research 2e: Creswell What are key characteristics of survey research? Sampling from a population Collecting data through questionnaires or interviews Designing instruments for data collection Obtaining a high response rate

Educational Research 2e: Creswell Forms of data collection based on who completes or records the data Who Completes or Records the Data? ParticipantResearcher Mailed Questionnaire Electronic Questionnaire One on One To a Group Over Telephone Individual Interview Focus Group Interview Telephone Interview

Educational Research 2e: Creswell Question construction problems Question is unclear Multiple questions Question is wordy Question is negatively worded Mismatch between questions and answers Question includes overly technical language Not all questions are applicable to all the participants

Educational Research 2e: Creswell Pilot testing Test on a small number of individuals in the sample Ask for written feedback on the questions Revise the survey based on the written comments Exclude the pilot participants from the final sample for the study

Educational Research 2e: Creswell Planning and designing an interview survey The interviewer should maintain a neutral stance during the interview Train the interviewers prior to the interview Take good notes of responses or use a tape recorder For telephone interviews, develop a telephone interview guide prior to the interview