0 Sponsorship Proposal Port Melbourne Football Club in 2014

1 Overview * Victorian Football League (AFL Victoria) Port Melbourne Football Club Sponsorship Media VFL Telecast Numbers 2013 ABC televised games PMFC Further Opportunities Current PMFC Partners Promotion Benefit Summary Proposed Term and Investment New Function Room & Administration Facility (to be completed by August 2014) Captain John Baird & Coach Gary Ayres

2 AFL Victoria is the state-level sport governing body for Australian rules football in Victoria The AFL collaborates with AFL Victoria based on a philosophy of ‘common objectives, local solutions’ AFL Victoria’s mission is to ensure Aussie Rules is the most played, attended and supported sport across Victoria, providing enjoyment and well being within an inclusive environment Under AFL Victoria jurisdiction falls 115 leagues – including the Victorian Football league, the TAC Cup, and all the Victorian metropolitan and country leagues The same number of people attend Victorian community football each week as a round of AFL matches The Victorian Football League, evolved from the former Victorian Football Association, is the premier league in Victoria and has been running since 1877 AFL Victoria

3 Port Melbourne Football Club – Sponsorship Designations: Ground Naming Rights Sponsor of Port Melbourne Football Club Assets: Average attendance for 2013 – 1,650 people per match Signage at all PMFC games including telecast games (including VFL Final Series) Port Melbourne ABC telecast games at Port Melbourne in 2013 (5) VFL Final Series ABC telecast games in 2013 (6 games) VFL fixture cards – 20,000 distributed Shane Valenti JJ Liston Trophy Winner 2010/2011

4 Media: In x 3 hour broadcasts on ABC TV (Audience figures on next page figures courtesy oOh!media & ABC Television) In = 6 x 3 hour broadcast on ABC TV (VFL Final Series) In 2013 signage featured in ABC TV pre-game interviews advertisement in Weekly VFL Record featuring company brand (4,000 editions per week) branding, advertising and editorial on PMFC website with links to VFL and VFL Club websites website link on PMFC website Radio station coverage – Community Radio (e.g. Casey Radio, SEN, 3AW,ABC) Herald Sun provide extensive coverage to AFL Victoria’s premier competitions Leader and Weekly Community Newspaper coverage in relevant areas Inside Footy weekly section Port Melbourne Football Club – Media

5 P18+ HighAverage Regular Season TBC36,571 Qual/Elim Finals 37,000 Semi Finals 20,500 Preliminary Finals 55,000 Grand Final 123,000 VFL 2013: Victorian Football League – Telecast Numbers

ABC TV Games Round 7 v Coburg Port Melbourne (36,000)* Round 11 v Geelong Geelong (40,000)* Round 13 v Bendigo Port Melbourne (25,000)* Round 16 v Werribee Werribee (35,000)* Round 18 v Geelong Port Melbourne (27,000)* Elimination Final: Port Melbourne (51,000)* Semi Final v Port Melbourne (20,500)* * ABC viewing figures Premiership Coach Gary Ayres

7 Opportunities for 2014 and beyond: Regional event opportunities for matches in Bendigo, Craigieburn, Casey and Ballarat Match day Promotions Themed Round PMFC database communication PMFC partner networking PMFC match day functions PMFC Game admission for staff and guests Port Melbourne Football Club – Further Opportunities Jubilation Reigns Supreme

8 Port Melbourne FC Partners: PMFC Platinum Sponsors: Port Melbourne FC Support Sponsors: Current Port Melbourne FC Partnerships

9 Signage signage represented at Port Melbourne include: billboards, arena signage (fence & other) directed on Williamstown Road, Ingles Street (monthly total reach + 85,000, figures courtesy oOh!media) VFL Football Record * logo featured with a distribution of 4,000 per week reaching regional & metropolitan areas ( Geelong, Ballarat, Bendigo) PMFC Hospitality: * entitled to attend the President’s Luncheon (9) * entitled to attend the Guernsey Presentation Night, Annual Presentation Night, JJ Liston Trophy Night, VFL Grand Final. - Promotion Dean Galea Frosty Miller Medallist 2013 – 58 Goals

10 Benefits Summary DesignationsPlatinum Partner of Port Melbourne Football Club Ground Naming Rights Sponsor Branding Ground Naming Rights Arena signage Billboard signage Website link to PMFC website Port Melbourne Football ClubPort Melbourne Football Club to circulate all advertising material via electronic media Port Melbourne Football Club to make available club promotional material ie team and individual photographs, club memorabilia, playing and coaching staff MediaABC telecast games VFL Football Record Community Radio

11 Proposed Term: A one year agreement through to the end of the 2014 VFL Premiership Season with option to renew for 2015 and 2016 in July 2014 (terms to be determined) Required Investment: In consideration of the outlined rights and benefits presented, $80, GST over the term of the agreement Year One $80, (negotiable) Year Two $XXX,000 (option) Year Three $XXX,000 (option) Proposed Term and Investment

12 Port Melbourne Football Club Premiers & Champions Games – 21 Wins

13 New Social & Administration Facility

14 Floor Plan New Facility