Tom Lump Lake County Fair Kara Moon Porter County Fair

49.2% Listen to Music 62.1% Check 63.1% Access Internet 99.5% Access Content 15% Read Books 15% Make Purchases 41.7% Download Apps 46% Play Games How are Consumers Using Mobile?

 In 5 years… There will be more than 10 BILLION mobile-ready devices and connections.  By 2018… Mobile Video will represent 69% of mobile traffic.  By 2018… People are expected to: Download 20 Apps Make 11 video calls Listen to 10 hours of video Watch 20 hours of video per month

Advantage: Mobile App Will your Mobile App take advantage of smart phone functionality? Advantage: Mobile App Is personalization important? Advantage: Mobile App Do you have complex design? Advantage: Responsive Design Do you have a limited budget? Advantage: Mobile App Are you trying to monetize content and encourage purchasing?

Advantage: Responsive Design Is SEO an important consideration? Advantage: Responsive Design Will you have difficulty getting App Store approval? Advantage: Mobile App Are you sending and receiving massive amounts of data? Advantage: Responsive Design Do you plan to make frequent updates? Advantage: Responsive Design Are you trying to create something that’s universally accessible?

Creating your Strategy & Defining your Goals

1. Ensure Goals Solve Challenges 2. Focus on Networks that Add Value 3. Create Engaging Content 4. Identify Business Opportunities 5. Engage instead of Ignore 6. Track, Improve, and Market your Efforts

 Challenge: Low Website Traffic Low Website Traffic can mean fewer attendees and lower profits.  Challenge: Decreasing Customer Retention Use social as a tool to communicate and engage.  Challenge: Poor Customer Service It is important to be able to help customers on any channel they contact you through.  Challenge: Weak Brand Awareness Create meaningful content and a strong brand personality.

Facebook Demographics: 35+ years old, increasingly female  Fans are 79% more likely to purchase than on other networks  Contains advanced ad targeting capabilities  Powerful and valuable analytical insights  Low organic reach (Pay to play) Twitter Demographics: years old, increasingly female  Strong customer service tool  Powerful and valuable analytical insights  Expensive, limited ad platform  Short lifespan of posts

Instagram Demographics: years old, increasingly female  Untapped audience by many brands  Facebook owned, so great potential  No links, analytics, or scheduling capabilities  Advertising capabilities in their infancy Pinterest: Demographics: Increasingly female  Strong, receptive audience with buying power  Generates over 400% more revenue per click than Twitter and 27% more than Facebook  Not effective for brands with limited web presence or ecommerce

Google+ Demographics: years old, increasingly male  Great SEO benefits because it’s owned by Google  Ties to Google Adwords and YouTube  Uncertain future  Largely inactive user-base Snapchat Demographics: Under 25 years old, increasingly female  Few analytics  Creativity required

 Images  Videos  Infographics  Guides  Schedules  Announcements  Quotes  Fill-in-the-Blank  True or False Questions  Surveys  Behind the Scenes  Articles  Blog Posts  Industry News  Tips and Advice  Announcements  Contests  Giveaways  Interviews  Resources

 Brand Mentions Foster relationships and potentially create brand advocates  Industry Terms Think of terms you use when discussing your brand  Competitor Info Watch other fair’s social media pages to gain insight and ideas

 Respond to Positive and Negative Comments

 Use Analytics to Measure Success Facebook Insights  Page Likes  Post Reach  Engagement  Demographics  Learn and Improve Find out what your fans “Like” and “Share” Learn the best times to post content

 Periscope See the world in real time through someone else’s eyes.  Facebook Carousel 3-5 Ads, Images, Videos in a single scrollable post Idea: Purchasing Tickets, Grandstand Events, 4-H Shows  Facebook Notify Send out real-time alerts. Currently only available for iPhone users.  Instagram Advertising and Scheduling Photo Ads, Video Ads, and Carousel Ads now available. Do not have to have an Instagram account to advertise. Latergramme can be used to schedule posts.

Ways to incorporate Social into your Mobile App

 Hootsuite Access your social accounts on one platform Schedule posts  Trello Organize content, to-do lists, and more  Woobox Create tabs for your Facebook page Manage contests and randomly pick winners from Likes, Comments, and Shares