1 Maximizing Limits…

TRADER Problem: Absence of efficient customer reach for offline trader CUSTOMER Problem: Absence of medium for product discovery in local market OUR IDEA stems from this simple observation wherein we combine these two problems to develop a platform where in local traders don’t loose their presence among their local customers thereby doing a global delivery. MAXOKRAFT Maxokraft is a marketing startup where sellers are given visibility in their local market along with global market and operate on an Omni- channel mode. We have 2 important stakeholders – Traders & Customers Why the Idea ?? 2

Trader’s Benefit Showcase latest collections to customers periodically Provide promotional offers any day without spending any additional money for advertisement Customer’s Benefit Empowered to discover latest collections in favorite local stores on mouse click. Efficient time management when going for shopping Faster delivery time if purchased online More discounts and promotional offers How Maxokraft benefits 3

How?  Traders spend a huge amount of money in conventional modes of advertisements (eg- Newspaper, Hoardings, leaflets etc.) during an offer season without any track of consumer conversion.  Maxokraft let them minimize these marketing costs eventually and encourage them to pass on these savings to customer inform of offers which make their product competitive to the existing e-retailers  This provides customer with convenience & promotional offers which are the 2 major reason for shifting of business towards e-retailers like flipkart, Jabong, Snapdeal. 4

5 Customer Survey

Online Virtual Stores E-Commerce Implementation Showcasing Latest Collection Social Media Marketing Internet Marketing Market Research Our Services 6

How customer will know Maxokraft Maxokraft being a start-up will not spend money in advertising through conventional modes and will rely solely on digital marketing & word of mouth Social Media Marketing Viral Blogs Viral Advertisements Online Campaigns at different occasions Posters in every retail outlets Message printed on retailer’s receipt Banners Our exclusivity will be the convenience factor that we aim at providing to the customer. Exclusive offers at Maxokraft will encourage the customer to purchase through us and trader can get to know their % of sales through the portal On Time delivery through out the city Qualitative products at our trader’s end 7www.maxokraft.com

Frequently Asked Questions Why Maxokraft? It provides you an unique platform to showcase your latest products to potential customers. Currently you don’t have any platform where customer can go virtually into a shop to check their offerings. Maxokraft not only allows you to display products but provide promotional banners to each shop where they can promote their upcoming offerings without any additional cost This medium is one of the cheapest medium to promote the offerings. Can Maxokraft challenge players like flipkart, Snapdeal? This would be a very early stage to answer this question. We are starting up and they are established players. They want offline market to be saturated and closed where as we want to support and enhance the offline market. We can give our best to be unique in what we are doing so as to compete with them. Not to forget founders of Flipkart were once employee of Amazon who is now their major competitor Can partnering with Maxokraft increase my sales. Of course Yes, but again that depends upon the offline traders. The better offering you provide the more sales you have. Maxokraft does not guarantee you an increase in sales but will guarantee you a market of potential buyers. Now it depends on the traders how they attract the customer. Maxokraft is a mall where retailers open their shops to get max visibility. All this happens digitally 8

Further Possibilities…. Smartphone App Maxokraft will charge Rs 3000 – monthly to the offline traders depending on their line of business. Commission on sales Maxokraft requests traders to join wherein they enjoy a 2 month free subscription just to get acquainted with the new concept of doing business. Payment Details Currently we are starting with a web application but we are planning to bring a mobile app soon. As this is a new concept, so it would require some amount of time to bring in confidence among consumers. Hence we expect patience & belief from our partners 9

For any queries 10www.maxokraft.com Maxokraft Contact Details: id: Website: YouTube: For Further Details, Contact: Smruti Ranjan Khuntia Personal Contact Details Swadhin Das, MBA, Xavier Institute of Management Bhubaneswar Contact: Smruti Ranjan Khuntia Business Development Executive Maxokraft Contact: