THE IDENTITY Bankmed Youth Race 2016

THE MAIN OBJECTIVE Bankmed Youth Race 2016

The TARGET GROUP Born between

our objective is to turn GENERATION Z into a GENERATION R Generation of Runners

THE MAIN CONCEPT Bankmed Youth Race 2016

IT’S THE GENERATION OF SELFIES GENERATION Z IS THE GENERATION OF SOCIAL MEDIA THE CAMPAIGN AIMS AT TELLING THE YOUTH THAT THEY CAN PARTICIPATE IN A RACE THEY CAN RUN IT

أكيد قدّا RUN

VISUALS Bankmed Youth Race 2016

RACE INFORMATION Bankmed Youth Race 2016

Description of Races 2000m Race The 2km competition is a race for participants between 7 and 13 years. Registrants must complete the race within 16 minutes. 5000m Race The 5 km competition is a race for participants between 14 and 17 years. Registrants must complete the race within 40 minutes. 2000m Special Needs This race is specialized for the special needs categories (visually impaired, Standard wheel chair, mentally challenged, Leg Amputees). Participants must be between 7 and 17 years old. Fun Run 5km A favorite to many, the “Fun Run 5 Km” offers a run for all ages (under 17 years & guides) which is by far the most exciting race you can experience. Registrants must complete the race in 90 minutes

Registration Fees RacesStart TimeRegistration Fee 2000m Race (Age 7-13 years) 8:30 am 5,000 LBP 2000m Special Needs (Age 7-17 years) 9:00 amFree 5000m Race (Age years) 9:30 am5,000 LBP 5 Km Fun Run (under 17 years +guides) 10:00 am5,000 LBP For the Bankmed Youth Race 2016, all registration fees will be donated to NGO’s. Each school can select an NGO of their choice to which all registrations from their school will be donated. Registration is available online at beirutmarathon.org, at the Beirut Marathon Association offices, at all Spinney’s branches or through your school coordinator. Registration deadline is March 31 st.

Both Tracks

THE IDOLS / TVC Bankmed Youth Race 2016

THE IDOLS Mona Francis Special Needs Athlete Chirine Njeim Lebanese Marathon Record holder & Olympics Qualifier Silvio Chiha Water Sports Athlete Elie Rustom Lebanese Basketball Player Ragheb Alameh International Singer

These IDOLS were chosen because they inspire the youth. They are advocates of SPORTS, WELLBEING & RUNNING The idols will be featured in our TVC and will spend a special day with selected runners in our Superheroes Activation where elite runners are selected based on their running times in school competitions. They are also ambassadors to the Bankmed Youth Race!

THE APP Bankmed Youth Race 2016

The new BMA app is going to be customized to have new features for the Bankmed Youth Race Features include: The Superheroes The Idols Challenge your Friends Donate Your Running Shoes The Snapchat Selfie Competition My Followers (Post race) By customizing the app we are involving the youth on an online platform

The Idols Section Elie Rustom

Donate Your Running Shoes In 2015, BMA began the Donate Your Running Shoes initiative to introduce the concept of philanthropy to youngsters. We asked youth to donate their old running shoes and through ULYP (United Lebanese Youth Project) we were able to distribute them to those in need. In 2015 alone, 648 shoes were donated! With this initiative we were able to collect enough shoes to spread both the culture of compassion and running.

MOVE4GOOD YOUTH EDITION Bankmed Youth Race 2016

In 2015 the Beirut Marathon Association created the Move4Good forum as a platform to share stories of people who literally MOVE for GOOD This year we introduce the Youth Edition which will bring the stage youth speakers who also move or do sports for good as inspiration to their generation