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Inter-American Conference on Corporate Social Responsibility Uruguay, December, 2009

3 Sustainable Business and Innovation

4 INNOVATEMOBILIZEINTEGRATE Identify, adapt and imbed new sustainable innovations as part of the Marketplace experience that deliver business growth Sport is our planet. We are fighting for the next generation’s access to the power of sport. Fully integrate the Marketplace portfolio into the brand experience for consumers (incl. digital, sports marketing and brand events) Innovate a new governance architecture at Nike Inc driving accountability across the business for sustainability goals Educate, develop and inspire our people Expand the reach of sport: Fuel business growth by creating new sports services and experiences through our communities and partners. MISSION Innovate for a Better World Through Sport. Positive social and environmental impact, delivered profitably. VISION -Create new sport-based digital services and experiences that deliver business growth -Create sport based community programs to become eco- and socially self sustainable -Integrate within all key categories and affiliates, an actionable CARE plan embedded in their Corporate Strategic plans -Provide the tools to enable the business to execute their SB+I commitments to consumers. -Imbed the message of leadership through sport within the global brand voice -Provide the tools to enable our consumers to become Gamechangers -Create an advocacy platform to serve and support our brand voice

5 Changemakers Partnership -Strategic Global Partnership with Ashoka -Foster social innovation and entrepreneurship -Promote employee engagement -Overview of the global status of the theme -Show the trends on each region/country -Integrate business stakeholders -Integrate Nike Athletes and assets -Amplify through digital and marketing initiatives -Tell the story through and to our consumers -Engage consumers -Identify social disruptive innovation => drive social impact and business initiatives

6 Changemakers – Local Prize

7 Measuring Impact

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10 Thank you! Alice Gismonti Sustainable Business and Innovation Manager Nike do Brasil