Exploreengage elevate Simon Whitson Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com.

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Simon Whitson Worked in CRM since the 90s
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Presentation transcript:

exploreengage elevate Simon Whitson Worked in CRM since the 90s Business Intelligence and Insight Independent CRM specialist CRMManifesto.wordpress.com uk.linkedin.com/in/whitson whitson

explore engage elevate Launching the CRM Manifesto Simon Whitson Whitson Consulting

Why are we here?

exploreengageelevate A CRM Manifesto for us all The CRM Manifesto is a declaration of the fundamental truths about Customer Relationship Management 13 simple statements

exploreengageelevate CRM is not software; CRM is not technology It’s not what the software does, it’s what the user does It’s not technology, it’s what you do with it

exploreengageelevate So, what is CRM? Customer Relationship Management is a business strategy of increased and better informed customer focus, combining business policies and processes, and changes to the customer experience

exploreengageelevate Change the way you work

exploreengageelevate Where should we go?

exploreengageelevate Communicate Change

exploreengageelevate Focus on adding customer value

exploreengageelevate Strive for consistency

exploreengageelevate Are we nearly there yet?

exploreengageelevate CRM Manifesto Business Strategy, not software Be proactive Change Add customer value Consistent experience Continuous measurement Achieve results through process Improved Insights

exploreengageelevate CRM is a journey, not a destination

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