NEW FUNDRAISING PERSPECTIVES Social Media Kelvin Alfaro Foundation Support Specialist Fresno Regional Foundation.

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Presentation transcript:

NEW FUNDRAISING PERSPECTIVES Social Media Kelvin Alfaro Foundation Support Specialist Fresno Regional Foundation

Let’s define social networks A collection of people tied together by their relationships. Links between people can be:  Values  Visions  Ideas  Friendship  Kinship  Financial Exchange

Why should Nonprofits get involved in social networks? Social networks are integral to most aspects of nonprofits & their work  Fundraising  Volunteering  Events  Advocacy  Service Delivery

Social Media Landscape

A QUICK INTRODUCTION TO THE MORE POPULAR SOCIAL NETWORKS Social What?

Popular Social Networks with Nonprofits

Community Sizes

EXAMPLES USING SOCIAL NETWORKS Nonprofit Fundraising

Fundraising on YouTube

Micro-Donations on Twitter Campaign Ran form Dec 16-25, 2008

Fundraising on Facebook and MySpace

SOCIAL NETWORKING STRATEGIES FOR NONPROFITS Getting Started

How to…. Develop a Social Networking Strategy Develop a Social Network policy for your organization Cross-Pollinate and Integrate Channels

Social Networking Strategy

WHAT IS THE COST OF FREE? Fundraising with Social Media

Don’t jump with out looking… Social media offers numerous benefits to:  Fundraising  Volunteering  Events  Advocacy  Service Delivery HIDDEN COSTS TIME AND RESOURCES REQUIREMENTS COMMITMENT BY ORGANIZATION

Take Away… Online Fundraising with Social Media requires  Complete commitment from your organization  Content…lots and lots of content  Authenticity and transparency  Engagement  Its all about the conversations

Take Away

Resources Afpnet.org.com NTEN.org NetSquared

Questions/ Comments Kelvin Alfaro

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