Eurocare’s position on MARKETING Eurocare General Assembly 2013 Brussels

2.  Introduction to the problem o The global alcohol industry is highly concentrated and innovative. o Alcohol is a heavily marketed product o Total advertising spend from the alcoholic sector in Europe: € million in 2005, falling to € million in 2006, then € million in Of this TV advertising spend accounted for almost 50%

3.  Recommendations 1 o Alcohol advertising should only be permitted under precise conditions defined by statutory regulation o When permitted, its content should be controlled: o Messages and images should refer only to informationof the products (degree, origin, composition, means of production) o Include a health message o Not mention or link to sexual, social and sports related images

4.  Recommendations 2 o no alcohol advertising on television, cinemas or on internet except at points of sale o no alcohol sponsorship of cultural or sport events o no alcohol advertising should be targeted at young people o regulations on product placement of alcohol products i.e. films and programs portraying drinking classified as for 18 certificate

5.  Recommendations 3 o A complete removal of intrusive and interstitial marketing tools such as: social media, apps on mobile phones o A complete removal of alcohol advertising outdoors and in public premises (i.e. athletes’ shirts, bus stops, lorries etc.) o A complete removal of sales promotions such as Happy Hours and Open Bars/Girls Night etc.

6.  General recommendation o Eurocare recommends a statutory approach to the regulation of alcohol marketing. o The objective should be: reduce the volume and control the content and the style of the advertising o The regulations must secure systems for monitoring and enforcement of the regulation that are independent from alcohol and advertising industries.

7. o Eurocare believes that the existing French ‘Loi Evin’ provides a framework for the regulation of alcohol marketing which could be accepted as the minimum standard across the EU

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