ASA Strategic Funding The Future of Private Funding for Public Schools 1ASA Strategic Funding I

Public Funding for Education is Limited Private Funding: A Growing Trend, How we may assist you! Advertising Contracts: Negotiate, Implement & Maintain Naming Rights: Research, Negotiate and Contract Ed Foundations: Plan Capital Campaigns, Planning, Endowments Bond Elections: Conduct Research and Messaging 2ASA Strategic Funding I

1. Advertising in Public Schools Unrestricted cash infusion for education, educators and students High School advertising market = $1 Billion+ (US annual estimates) 3ASA Strategic Funding I

Advertising in Public Schools Locations: Sports venues, Cafeterias, Electronic Message Boards, Scoreboards, Street-side Signage Single Ad Contracts could produce: $5,000+ over 5 yrs. x 8 – 10 ads = $40,000 - $50,000 total…for your district. Types of Advertising: a great variety: electronic boards are very popular, back-lit, all kinds of static signage + posters, website and programs at your events. 4ASA Strategic Funding I

Typical HS Scoreboard 5ASA Strategic Funding I

Advertising Potential 6ASA Strategic Funding I

2. Naming Rights: Very Popular with Alumni! Relevant: Venue/endowment named after staff, community patrons, friends and alumni. Becomes a source of inspiration, school pride and history. (usually permanent) Corporate: National, regional or local businesses. Set number of years (10 to 20). What may be named: Sport facilities, science lab, tech areas, performance theatres, music rooms, entry ways, offices, staff positions, scholarships, educational endowments 7ASA Strategic Funding I

Sample Naming Rights Relevant and Corporate Capitol Federal Natatorium 8ASA Strategic Funding I

Shawnee Heights High School $108,000 Advertising & Sponsorships 9ASA Strategic Funding I

Washburn Rural High School $217,000 Advertising & Naming Rights 10ASA Strategic Funding I

3. Education Foundations Individuals working as a team to assist with district funding Raise funding with focus on the district and its needs Develop an Annual Fund, a pipeline of continuous support Seek alumni, major donors, vendors and corporate partners Offer naming rights opportunities Build endowments Impact discretionary budgets within the district Meet specific need areas 11ASA Strategic Funding I

Education Foundations Annual fundraising goal: $20 - $40/ student 40%+ have attempted a capital project of $1Millon+ 40%+ have endowments, many approaching $1Millon or more Most have an operational MOU between the school and foundation 12ASA Strategic Funding I

Fundraising Sources Staff Campaign Vendors Corporate Partners Alumni (Naming Rights) Major Donors (Naming Rights) Planned Giving Events Grants 13ASA Strategic Funding I

Alumni: Untapped resource USA Today Stats (Nov. 2009): 59% of College alums donate to alma mater Average 7-10 times during their life time Alums appreciate naming rights & opportunity to give back Many KS districts over 100 years old… 1955 – 1965 grads: Sweet spot! $1 Million donors becoming more prevalent $5.2 Million donor the largest ASA Strategic Funding I

ASA Strategic Funding, Topeka KS For more info please contact:  Jim Collogan, 515  Jim Deines 785  Ed MacMillan 785 Corporate offices: 5339 SW 22nd Place Topeka, KS ASA Strategic Funding I