Consumer Health A consumer is anyone who purchases products or services. Informed consumers compare products to find the one that best fits their needs. What are some products or services?

Influences on your choices Both internal and external influences affect your consumer decisions. External Influences – Family – Cost – Advertisements – Media – Peers – Sales people Internal – Tradition – Personal taste or style – Physical traits (of product)

Comparison Shopping Comparison Shopping is a method of judging the benefits of different products or services by comparing factors, such as quality, features, and cost. The factors that are most important to you will determine your choice.

Consumer Rights Consumer Rights – when you know your rights you can act on them to protect the health and safety of others. The list below summarized your consumer rights. The Right to Safety –you have the right to purchase products and services that will not harm you or other people. The Right to Choose –You have the right to select from many products at competitive prices.

Consumer Rights The Right to be informed - you have the right to be educated and learn about products. The Right to be Heard - you have the right to join in the making of the laws that govern buying and selling. The Right to have problems corrected - you have the right to seek compensation when you have been treated unfairly.

Slogans 1.It keeps going and going and going…. - Energizer 2.I’m Loving It – McDonalds 3.Live Mas - Taco Bell 4.Save money. Live better. – Wal-mart 5.Play. Laugh. Grow. - Fisher Price 6.Think Different -Apple 7.What is on your list today? - Fred Meyer 8.We bring good things to life. – GE (General Electric) 9.Taste the Rainbow - Skittles 10.They’re magically delicious – Lucky Charms 11.Unwrap a smile – Little Debbie 12.It’s waaay better than fast food – Wendy’s 13.Eat Fresh - Subway 14.Have it your way. - Burger King

15.It’s everywhere you want to be. – visa 16. More Savings. More Doing. -Home depot 17. We never stop working for you. -Verizon 18. Is it in you? -Gatorade 19. Do the dew. -Mt. Dew 20 For a fresh, clean feeling, mouth no matter what. -Orbit 21 So easy a cave man can do it. -Geico 22 M’m, m’m, m’m, m’m, m’m...toasty! -Quiznos 23 Snap! Crackle! Pop! -Rice Crispies 24 Just Do it. -Nike 25 Melts in your mouth, not in your hands -M&Ms 26 The world on time. -Fedex 27 Must see TV. -NBC

Exit Questions 1.Define Consumer. 2.Give two examples of internal influences and two examples of external influences. 3.What do you think the purpose of a slogan is? 4.Why is it important to know your consumer rights?

Bellwork Tues 10/24 – List three external influences on your consumer decisions.

Vocab Consumer- Anyone who purchases products or services. Media- Various methods for communicating information Advertising- Sending out messages designed to interest consumers in buying a product or service Comparison Shopping- Method of judging the benefits of different products or services by comparing several factors, such as quality, features, and cost Write definitions on page 2 of your packet.

Vocab Continued Warranty- A written promise to handle repairs if the product fails to work properly. Health Advocacy- Taking action to influence others to address a health-related concern or to support a health related belief

Advertising Techniques Many companies use advertising to promote their products. Advertising involves sending out messages designed to interest consumers in buying a product or service. Here are a couple of the advertising techniques.

Testimonial Testimonial- important or well-known people testify that they use the product and so should you.

Bandwagon Bandwagon – Everyone who is anyone is buying this product. Don’t be the only one without it. Don’t be left out.

Sense Appeal Sense Appeal- Sounds or pictures that appeal to the senses are featured.

Statistics Statistics- People tend to be impressed with facts and statistics even if they have little or no meaning.

Transfer/Fantasy Transfer/Fantasy- Superheroes, white knights, green giants, super athletes, beautiful people, and rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.

Nostalgia Nostalgia – Plain folks, back-to-nature, just the way grandma used to make it, back in the good old days.

Humor Humor – People tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.

Good Times It will add more fun to your life.

Great Outdoors It is associated with nature so it must be healthy.

Competitor Bashing An advertisement that portrays the competition in a negative way.

Create your own Ad Due: October 28, Tuesday Using one of the Ad techniques. Label it Testimonial, Bandwagon, Sense Appeal, Statistics, Transfer/Fantasy, Nostalgia, Great Outdoors, Good Times, Humor, or Competitor Bashing. 5pts You can make up your own or use an existing company, store, product, service, or brand Explain WHY your Ad is that certain Technique.5 pts. No Pencil – except for small wording. The advertisement should look nice. 5 pts. Creativity is important, but it also needs to be easy to follow. 5 pts.

Health Fraud Health Fraud - The sale of worthless products or services claimed to prevent disease or cure other health problem. Signs of Fraud 1.Is the product offered as a secret remedy? 2.Is the sponsor claiming to be fighting the medical profession that doesn’t accept this “wonderful” discovery? 3.Are the products called miracle drugs, devices, diets, anti-aging creams, etc.? 4.Are the products or services good for a wide variety of real or imagined problems? 5.Does the promised result seem too good to be true?

What is Power Balance™? Made by athletes for athletes, Power Balance™ is a favorite among elite competitors, weekend warriors and every day fitness enthusiasts. What Does It Do? Power Balance™ contains a thin polyester film hologram, which reacts differently for each person. Give it a try and see what it does for you. What Do Power Balance™ Users Say? Power Balance™ athletes believe in the product-for them, performance is critical to this success. The numbers of users continue to grow -try it for yourself!

LAGUNA NIGUEL, (March 28, 2011) — Power Balance LLC (“Power Balance”) today announced that it has entered into an agreement to resolve a recent advertising-related class action lawsuit, Batungbacal v. Power Balance LLC et al., which was filed in a federal district court in California on January 4, Under the terms of the agreement, Power Balance will provide full refunds, plus an amount for shipping and handling, to dissatisfied customers who join the class. Power Balance will also make select changes to product claims and the ways in which it advertises and markets its products in order to better define the scope of its marketing claims. The agreement makes clear that there is no acknowledgement, admission, liability, wrongdoing, noncompliance or violation on the part of Power Balance. Importantly, Power Balance expects a series of related lawsuits to be resolved as a result of this settlement. /power-balance-bracelets-exposed-as-fraud

In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility. We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act DQ DQ n/power-balance-maker-admits- bands-are-worthless.html n/power-balance-maker-admits- bands-are-worthless.html

Reebok EasyTone Reebok’s EasyTone walking shoes and RunTone running shoes have retailed for $80 to $100 a pair, while EasyTone flip flops have retailed for about $60 a pair. Ads for the shoes claimed that sole technology featuring pockets of moving air creates “micro instability” that tones and strengthens muscles as you walk or run. 9/reebok.shtm

Reebok Easy Tone Reebok has agreed to resolve charges that the company deceptively advertised “toning shoes,” which it claimed would provide extra tone and strength to leg and buttock muscles. Reebok will pay $25 million as part of the settlement agreement. settlement The funds will be made available for consumer refunds.

Let’s Make a Deal Design a quack device or product Use at least ONE of the Signs of Quackery when creating your device/product. Needs to be neat and colorful.