An introduction to HSE Communications

WHO WE ARE: We are the full service in-house communications team for the Irish health service OUR VISION: A healthier Ireland with a high quality health service valued by all OUR MISSION: Building trust and confidence in the health service; inspiring better health and wellbeing for all. OUR VALUES: All our work supports the HSE’s goals and values: Care; Compassion, Trust; Learning

We can help you with: ■Strategic planning ■Website development and social media ■Issues and media management ■Patient, public and staff engagement ■Marketing and behaviour change ■Research and insight ■Graphic design and print ■Communications training

Why work with us? We have the communications expertise and experience that you need to make your project a success We will bring an outside view and help you to put the people we care for at the centre of your communications We will listen to you, understand your aims and give you honest advice and support to help you achieve them Everything we do is designed to give the kind of professional backing you are looking for We are flexible, responsive and creative

EXPERT ■We deliver our work for you through 4 teams: ■Client Services ■Digital ■News and Media ■Programmes & Campaigns All 4 teams are made up of highly skilled, industry-leading professionals with 100s of combined years of health-related communications expertise. They work closely with communications colleagues in Hospital Groups and CHOs nationwide.

News and Media Media Relations, News and Events, Issues Programmes and Campaigns Behaviour Change, Marketing, Advertising, Research Digital Web Development, Social Media, Data and Insights Hospital Groups / CHOs Client Directors in each Division Our Communications Teams and Model

Your Comms Team Whether you are considering service change and improvement, implementing behavioural change or communicating with staff and stakeholders, we can help. We can work with you to troubleshoot immediate needs and plan strategically for long-term communications. Whether it’s marketing, media or social media, design or digital, engagement or editorial services, we have the experience and know-how to help you make a difference.

Client Directors Expert strategic communications advice for our Divisions

Client Directors HSE Divisions are each assigned a Client Director, who works as a programme managers for the communications elements of the division’s work. They are your expert Communications Consultant; there to help you get the most from your communications programmes and our support services ■Strategic communications and management advisors to HSE Divisions ■Create operational and communications plans in partnership with the Division ■Developing projects for submission to Comms ■Media Relations and Issues Management Consultancy

Programmes and Campaigns Making it easier to find services and make healthy choices

Scale and Reach Our Programmes and Campaigns team deliver more than 12 large-scale campaigns annually. Our award-winning and effective work is done hand-in-hand with HSE services; QUIT, Breastcheck, THINK Contraception, GP Visit Card for Under 6s On Target We also co-ordinate over 500 small or medium-scale communications programmes each year, combining great insights, good planning and effective implementation to get the results you, your clients and your services need Changing Behaviour and Knowledge

Content, Design and Print Writing, proofreading, design; we’re skilled at all three and offer them separately, or as a package. We bring to life strategies, consultation documents and reports, helping clients tell important stories in a visually appealing way. Infographics, videos or presentations like this one, are a great way to get your message across quickly. Our team can transform complex information into easy-to-understand and eye-catching formats.

Support a positive attitude to sexual health through education Prevent STIs Prevent Crisis Pregnancy Share the little things we can all do to help protect mental health Answer 2 key questions: What can I do? Where can I go? Help smokers to QUIT Provide and promote QUIT support services Reduce smoking prevalence Promote and offer cancer and DR screening services to target groups Breastcheck, Cervicalcheck DRScreen BowelScreen Increase the number of mums choosing to breastfeed Offer supports and expert advice Be the trusted source of helpful information on breastfeeding GP Visit Card Under 6 and Over 70 Flu Vaccine Under the Weather.ie Healthy Ireland & Operation Transformation Integrated Care Programmes And many more:

Digital Team With digital, we can make a big impact without a big spend

Digital and Social Media We can help you to make the most of the digital world – from providing your services online to sharing content with your patients, your team, or the public

Data + Analytics Digital Content + Tools Social Media + Marketing Good Content and Good Analysis Our web designers and developers build responsive, user- friendly websites, and provide training and support for you to manage and maintain your own content. Our social media experts provide strategic support, advice and training. Social media presents a great opportunity to engage – we can help you to make the most of it We use data and analysis to find out what is working well and where we need to improve – making sure our content and our channels reach their potential

News and Media Do you want the good news or the bad news?

Media Relations Our News and Media team of specialists deals with broadcast, print and online media on a daily basis for clients. We gain positive coverage for the health services as well as expertly handling negative stories. Issues Management When serious issues arise, we offer a crisis management service based on years of experience. We can also train your team to prepare for broadcast and print interviews, and we provide a daily news digest tailored to your needs. Press and Media Relations

INSIGHT From our experience, we believe that understanding people is the key to successful communication. We can help you use consumer and audience insight to make your projects more effective.

215,653 children have been signed up for a GP Visit Card Under 6s 70,000 fewer smokers in Ireland since Gerry Collins’ QUIT ad aired in ,000,000 pages viewed on HSE.ie each year We achieve results

16,000,000 people are within one retweet top 200 followers 92% of adults would recommend yourmentalhealth.ie to a friend in need 426 staff teams submitted entries for the Health Service Excellence Awards We achieve results

How to get started? We meet fortnightly to assign support to new projects All you have to do is complete a short introductory plan Ask anyone in the Communications Division for help - talk to one of our teams, or start with your Division’s Client Director

Our People News and Media Paul Bailey Ann McLoone JP Swaine Muiriosa Ryan Nurah Treacy Digital Emma Finn Sandra Eaton Frances Plunkett Peter Dineen, Louise Cooney Campaigns Fidelma Browne, Róisín Guiry, Sally Downing, Laura Monaghan, Norma Deasy, Siobhán Curran, Joanne Weston Client Directors HR/HBS Stephen McGrath Social Care Angie O’Brien Primary Care Audrey Lambourn Health & Wellbeing Sheila Caulfield NAS and OoCIO Carmel Cullen Acute Hospitals Ann Martin QI, Health Protection, Emergency Mgmt Maurice Kelly Mental Health Enda Saul

Talk to you soon Media Issues - Digital Enquiries - Programmes and Campaigns -