Siemens.com/mobilityUnrestricted © Siemens AG 2016 SiMobility Innovative technology that moves you.

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siemens.com/mobilityUnrestricted © Siemens AG 2016 SiMobility Innovative technology that moves you.

Restricted © Siemens AG 20XX XX.XX.20XXPage 2Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Transportation is complex.

Restricted © Siemens AG 20XX XX.XX.20XXPage 3Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Duration of time drivers waste annually searching for parking 50 HOURS Number of customers desiring location-based information 6 OUT OF 10 Amount of travelers looking for ways to optimize their journeys 57 PERCENT

Restricted © Siemens AG 20XX XX.XX.20XXPage 4Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Today’s operators, new service providers, and city authorities have to focus on strategic goals, while addressing travelers’ challenges.

Restricted © Siemens AG 20XX XX.XX.20XXPage 5Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Where do I need to get off the bus? Which connections do I have at my destination? How much time do I have for my connection? Where can I buy a ticket? Which ticket should I buy? On which App can I find my information? How will weather influence my commute?

Restricted © Siemens AG 20XX XX.XX.20XXPage 6Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Are there innovative solutions for today’s smart city which simplify travel while maximizing the travel experience for…

Restricted © Siemens AG 20XX XX.XX.20XXPage 7Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELERSOPERATORSCITY AUTHORITIES

Restricted © Siemens AG 20XX XX.XX.20XXPage 8Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How can I travel quickly and comfortably, mixing and matching all available transportation? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 9Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture And what about bike- and car-sharing? Is that included? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 10Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELEROPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 11Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATOR How can I increase revenue and my share of the urban transport landscape?

Restricted © Siemens AG 20XX XX.XX.20XXPage 12Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture And how can I use real-time data more effectively to cater to my travelers’ needs? OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 13Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATORCITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 14Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture CITY AUTHORITY How can I intelligently optimize the utilization of my transportation network?

Restricted © Siemens AG 20XX XX.XX.20XXPage 15Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture And what else can I do to make my city more attractive? CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 16Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture The Answer: SiMobility uses innovative IT-solutions to leverage transportation for travelers, operators, and city authorities.

Restricted © Siemens AG 20XX XX.XX.20XXPage 17Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Here’s how it works …

Restricted © Siemens AG 20XX XX.XX.20XXPage 18Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture A traveler asks himself …

Restricted © Siemens AG 20XX XX.XX.20XXPage 19Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How can I get to the airport quickly, now? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 20Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Destination: Airport When: Now TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 21Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Destination: Airport TIME 15:00 15:05 15:15 15:20 15:25 15:30 START ARRIVAL BENEFITS Simplified trip planning, from door-to-door Overview of all available transportation alternatives at-a-glance TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 22Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture An operator asks himself …

Restricted © Siemens AG 20XX XX.XX.20XXPage 23Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How can I optimize my capacity and use real-time data to cater to my customers’ needs? OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 24Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATOR BENEFITS Match demand with supply Improved traveler experience SUPPLY & DEMAND

Restricted © Siemens AG 20XX XX.XX.20XXPage 25Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture A city authority asks herself …

Restricted © Siemens AG 20XX XX.XX.20XXPage 26Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How can I be sure that I have just the right balance of car sharing, bike sharing, and public transportation? CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 27Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Increased transparency More balanced transportation network CITY AUTHORITY MODAL SPLIT

Restricted © Siemens AG 20XX XX.XX.20XXPage 28Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture The actual journey begins. We accompany our traveler, as he steps out the door …

Restricted © Siemens AG 20XX XX.XX.20XXPage 29Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How do I get to the bus stop – and can I grab a coffee on the way? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 30Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Location based guidance and navigation Ability to incorporate additional mid- trip stops as desired TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 31Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELER How do I get my ticket?

Restricted © Siemens AG 20XX XX.XX.20XXPage 32Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELER BENEFITS Faster commutes Automatic, effortless ticketing Best price guarantee Your best price ticket has been purchased via SiMobility NOTIFICATION

Restricted © Siemens AG 20XX XX.XX.20XXPage 33Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture I’m stuck! What can I do? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 34Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Alteration of trip route based on real-time information TRAVELER Heavy traffic!  better use bike sharing! NOTIFICATION

Restricted © Siemens AG 20XX XX.XX.20XXPage 35Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELEROPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 36Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Which route and transportation method are my customers taking? OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 37Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Know your customers via automatic data acquisition Attract more travelers by offering tailored services OPERATOR USAGE & REVENUE

Restricted © Siemens AG 20XX XX.XX.20XXPage 38Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATORCITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 39Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Does the transportation situation in my city meet expectations? CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 40Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture DISTRIBUTION CITY AUTHORITY DISTRIBUTION BENEFITS Better utilization of transport network Optimized distribution of commuters

Restricted © Siemens AG 20XX XX.XX.20XXPage 41Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture The journey is over, but the benefits just keep coming …

Restricted © Siemens AG 20XX XX.XX.20XXPage 42Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture I arrived, safely and comfortably! TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 43Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How much did I spend on my journey? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 44Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Simplified payment Best price guarantee Fast journey Invoice TOTAL TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 45Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELEROPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 46Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Did my passenger effectively use my transportation network? Was he happy? OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 47Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture USAGE BENEFITS Better able to meet and anticipate transportation demands Statistical data enables better infrastructure planning 0 % 100 % OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 48Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATORCITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 49Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture How can I optimize the transportation infrastructure in the future? CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 50Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture DAILYWEEKLYMONTHLY CITY AUTHORITY DAILY USAGE SUMMARY

Restricted © Siemens AG 20XX XX.XX.20XXPage 51Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture BENEFITS Adapt public transport models as needed based on relevant statistical data Improve overall city image DAILYWEEKLYMONTHLY CITY AUTHORITY USAGE SUMMARY

Restricted © Siemens AG 20XX XX.XX.20XXPage 52Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture CITY AUTHORITYTRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 53Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture SiMobility? TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 54Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture It’s like having a buddy with me who knows all the best fares and routes. TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 55Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture And I love having a best-price ticket guarantee, without even having to buy a ticket! TRAVELER

Restricted © Siemens AG 20XX XX.XX.20XXPage 56Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELEROPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 57Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture SiMobility? OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 58Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture It’s like having a consultant who knows which measures are necessary to meet changing demands. OPERATOR

Restricted © Siemens AG 20XX XX.XX.20XXPage 59Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATOR This allows me to keep customers satisfied and improve revenue!

Restricted © Siemens AG 20XX XX.XX.20XXPage 60Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture OPERATORCITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 61Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture SiMobility? CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 62Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture CITY AUTHORITY It’s like having an analytical department that monitors changing demands.

Restricted © Siemens AG 20XX XX.XX.20XXPage 63Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Ultimately, that improves thoroughfare and makes my city as green and attractive as possible. CITY AUTHORITY

Restricted © Siemens AG 20XX XX.XX.20XXPage 64Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture TRAVELERSOPERATORSCITY AUTHORITIES

Restricted © Siemens AG 20XX XX.XX.20XXPage 65Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Future-oriented technology, to keep up with evolving trends.

Restricted © Siemens AG 20XX XX.XX.20XXPage 66Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Autonomous driving Digital services and new business models Mobility on demand Personal mobility assistance Seamless mobility pricing Interconnected sensor networks Augmented realityIT-based capacity maximization

Restricted © Siemens AG 20XX XX.XX.20XXPage 67Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture SiMobility: Innovative technology that moves you.

Restricted © Siemens AG 20XX XX.XX.20XXPage 68Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture VBB Germany* *Berlin Transit Authority

Restricted © Siemens AG 20XX XX.XX.20XXPage 69Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture SCOPE Sourcing, aggregating, managing, delivering data for the upgrade of “VBB-Fahrinfo” with car sharing, bike sharing, parking and taxi  Creating a true alternative to car ownership CHALLENGES Large number of service operators - proprietary interfaces varying data quality different integration strategies legal restrictions on data usage OBJECTIVE Inter- and multimodal information, including public transport, car sharing, bike sharing, parking and taxi

Restricted © Siemens AG 20XX XX.XX.20XXPage 70Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture Geert Vanbeveren Mobile: Dr. Filippo Logi Mobile: Andreas Rees Mobile: Siemens AG MO MM ST&BD ITE BAC Otto-Hahn-Ring München, Deutschland siemens.com

Restricted © Siemens AG 20XX XX.XX.20XXPage 71Author / Department ChallengeTarget GroupsSolutionPre-TripTripPost-TripOutcomeReferenceFuture >> RESTART <<