CHEVROLET 100 th ANNIVERSARY 2011 GLOBAL CELEBRATION

CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM  A limited time offer to embrace one of the most significant milestones in the history of licensed corporate brands  The top trademarks in America did not achieve success overnight. They built their brand images, and consumer devotion to them, over long periods of time.  Very few, though, have built them over 100 years!  Chevrolet, one of the world’s most well-known and best-loved brands, will be 100 years old in 2011.

 Anniversary will be celebrated world-wide, including recognition and events in the U.S., Europe, Asia, and S. America U.S. Kick-off was at the Detroit Auto Show (January 10-23, 2011) (N. American International Auto Show) Chevrolet enthusiasts are planning car club celebrations and special events in every state and throughout the globe Official Anniversary date is November 3, years from the day that Chevrolet was incorporated 2011 year-long celebration generates strong opportunities through the Christmas selling season CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

 Passionate enthusiasts and casual collectors world-wide are already requesting Chevy 100 th Anniversary Product A wide variety of collectible merchandise is being developed to support the anniversary and satisfy strong consumer demand  Opportunities to develop new product, and to re-introduce existing products with new anniversary-themed styling and packaging  This year-long celebration will generate some of the strongest brand licensing opportunities in many years within the toy, die cast, R/C, apparel, gifts and collectibles categories  Mass Retailers, Hobby Shops, Car Clubs, and Chevy Enthusiasts world- wide are anxiously awaiting Official Chevrolet Centennial product

2011 JANFEBMARAPRMAYJUNEJULYAUGSEPTOCTNOVDEC 2010 TBD part 3/4 Events / Activities Timeline JANFEBMARAPRMAYJUNEJULYAUGSEPTOCTNOVDEC History / Discovery channel airs Commission e-book writer U.S. Camaro HP media ride&drive Chevrolet Product & Brand Seminar in the U.S. for global media Grassroots events dealers/consumers – ongoing TBD part 2/4 TBD part 1/4 TBD part 4/4 Paris show Chevrolet Europe Centennial kick-off “Boys of Summer” footage short version for TV, long version for web Official Centennial kick-off at NAIAS Chevrolet Centennial e-book goes live U.S. Aveo media ride&drive I-Tunes Chevrolet songs playlist download Internal activities begin, e.g. vintage car shows Commission TBD for 100 years of Chevrolet 4 episode series Woodward Dream Cruise Chevy domination Employee Immersion Launch Centennial global portal – photo archives, story/info; local events etc. SXSW Festival Austin TX – Chevy takeover

 The following slides feature lo-res illustrations of the Official Chevrolet 100 th Anniversary Emblems and Trademarks  These logos are proving to be the most sought-after new trademarks in the history of the Chevrolet Licensing Program Official Emblems CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

“100” Logos CHEVROLET 100 th ANNIVERSARY LICENSING PROGRAM

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Centennial products are currently being developed in various categories including: Die-cast replicas Model kits Apparel including T-Shirts, Outerwear, Hats, etc. Porcelain collectibles Collector Cards Coffee Table Books Fashion Accessories including watches, ties, rings, etc. CHEVROLET 100 TH ANNIVERSARY MERCHANDISE

 Chevrolet is the world’s largest automotive brand and one of the 10 most recognized brand names in the world.  Chevrolet is the #1 advertised brand for the top automotive advertiser (General Motors) in the world. ($2.2 Billion: US / $3.5 Billion: Worldwide)  Over 38 million Chevrolet vehicles are currently registered in the U.S.  Over 90% of all Americans either own, have owned, or have driven a Chevrolet in their lifetime.  Chevrolet has the largest dealer network in the US (3,500 +)  Chevy is the winningest team in motorsports history  Chevrolet has a tremendous heritage, and a strong emotional connection with consumers worldwide  Chevrolet has been an integral part of American pop culture – from music, to movies, to TV, to fashion – for nearly a century. THE POWER OF THE CHEVROLET BRAND

CHEVROLET BRAND INFO  Established in 1911, Chevrolet is preparing to celebrate its centennial with the launch of the ground-breaking Chevrolet Volt extended-range electric vehicle  Chevrolet is General Motors' leading global brand, with annual sales of 3.5 million vehicles in more than 130 countries.  Chevy offers more models that get 30 MPG or better than either Toyota or Honda  Chevy has more Consumers Digest Best Buys for the 2010 & 2011 model years than any other automaker: Equinox, Malibu, Traverse, Silverado, Tahoe, Camaro, and Corvette all won this highly coveted award for the 2010 & 2011 model years. A special Corvette Centennial Edition is being will be introduced later this year.

CHEVROLET INTERNATIONAL EXPANSION  After 100 years, Chevrolet continues to be one of the most recognized, fastest growing and most broad-reaching brands in the world. All-time volume and market share records were achieved in Italy, Germany, France, the U.K., Turkey, Austria and Portugal. The best- ever market share was achieved in Spain, Poland and South East Europe Last year Chevrolet more than doubled sales in France ( percent) and increased sales in Germany by 40 percent. In volume terms, Chevrolet's biggest international markets for 2009 were Russia, Italy, Germany, France and Spain. (Chevrolet is Russia's number one non-domestic brand) Chevrolet increased sales in China by 67 percent to 332,774 cars. China now has more than 800,000 Chevrolet owners, nearly one- third of whom bought their cars in 2009.

CHEVROLET HISTORICAL MILESTONES  Chevrolet was co-founded by Louis Chevrolet and William C. Durant.  On November 3, 1911, Chevrolet was incorporated and entered the automobile market  Chevrolet first used its "bowtie" logo in This logo is said to have been designed from wallpaper Durant once saw in a French hotel.  In 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division.  First Chevrolet Truck was introduced in  Chevy introduces its first 6-cylinder engine in 1929  Chevrolet introduces the Suburban in 1935,with seating capacity for eight, it was the world’s first SUV  In 1942 Chevy becomes one of the most important single suppliers of the WW II effort.  In 1950, Chevrolet introduces the Powerglide transmission, becoming the first value-priced competitor to offer automatic shifting.

 In 1953, the world famous Corvette was introduced  In the 1955 model year Chevrolet introduced the most famous and versatile V8 engine ever produced, the “Small Block V8”.  In 1958 the first large and luxurious Impala was introduced.  In 1963, one out of every ten cars sold in the United States was a Chevrolet.  In 1967, the legendary Camaro was introduced  100-millionth Chevrolet was introduced in 1979, a Chevy Monza  In 1991 Chevy puts standard anti-lock brakes on more 1992 models than any other manufacturer.  In 2008 the ZR1 is introduced. The fastest production car ever produced by GM.  The production Camaro returned in 2009 as a 2010 model  2011 World-Wide 100 th Anniversary Celebration CHEVROLET HISTORICAL MILESTONES

CHEVROLET KEY BRAND EQUITIES l Reliable l American Family l Power l Performance l Leader l Quality l Trusted l Freedom l Durable l Rugged l Adventurous l Fun l Pride l Independence l Youth l Solid l Value l Nostalgia n What does Chevrolet mean to the consumer?