SWOT Strengths, Weakness, Opportunity, Threats BOCC Workshop February 1, 2011 BOCC Workshop February 1, 2011 Strategic Planning Group, Inc. 1

Workshops 2 Sessions/6 days in December 2 Sessions/6 days in December – Zephyrhills – Land O’Lakes – Port Richey 2 Sessions/6 days in December 2 Sessions/6 days in December – Zephyrhills – Land O’Lakes – Port Richey 2

Workshops Session 1 – Introduction to Process – Review of County Profile – General Economic Development Discussion Session 2 – Defined SWOT – Market Area Team Workshop – Ranking Session 1 – Introduction to Process – Review of County Profile – General Economic Development Discussion Session 2 – Defined SWOT – Market Area Team Workshop – Ranking

Workshop Attendees 4

84 signed in 84 signed in – East – 27; Central – 25; West - 32 Affiliations Affiliations – Government – Development/Law – Citizen – Education – PEDC 84 signed in 84 signed in – East – 27; Central – 25; West - 32 Affiliations Affiliations – Government – Development/Law – Citizen – Education – PEDC

Session 1 Economic Development is holistic Economic Development is holistic Not fully appreciated by Pasco residents Not fully appreciated by Pasco residents Pasco job growth is tied to regional position Pasco job growth is tied to regional position Connectivity is critical Connectivity is critical Economic Development is holistic Economic Development is holistic Not fully appreciated by Pasco residents Not fully appreciated by Pasco residents Pasco job growth is tied to regional position Pasco job growth is tied to regional position Connectivity is critical Connectivity is critical 6

Session 1 – County Image – Regulations – Workforce Skills – Place Making – County Image – Regulations – Workforce Skills – Place Making – Roadway Corridors – Transportation Hub – Culture & Arts – Roadway Corridors – Transportation Hub – Culture & Arts 7 Major Issues Raised:

Session 2 - SWOT Countywide SWOT – Eastern County – Central County – Western County 5 Market Area SWOT Countywide SWOT – Eastern County – Central County – Western County 5 Market Area SWOT 8

Internal vs. External Issues Strengths and Weakness – Geography Under Study – Pasco as a Whole and the 5 Market Areas “Internal Origin” Strengths and Weakness – Geography Under Study – Pasco as a Whole and the 5 Market Areas “Internal Origin” 9

Internal vs. External Issues Opportunities and Threats are External Regional Tampa Bay competition Regional Tampa Bay competition National economic or demographic trends National economic or demographic trends Opportunities and Threats are External Regional Tampa Bay competition Regional Tampa Bay competition National economic or demographic trends National economic or demographic trends 10

STRENGTHS (Helpful) Advantages/Unique assets Advantages/Unique assets What do we do well? What do we do well? What do others see as our strengths? What do others see as our strengths? Advantages/Unique assets Advantages/Unique assets What do we do well? What do we do well? What do others see as our strengths? What do others see as our strengths? 11

12 County Wide Strengths Strengths Vote Location (region, markets, port, air, etc)29 Transportation Corridors15 Available Developable Space11 Available Large Land Tracts10 Medical Facilities10 Lower Property Taxes9 Water Access9 Low Cost of Land7 Stable Government7 Infrastructure6 County Partnerships5 Affordable Lifestyle4 Proximity to Culture and Sports3 Available Labor/Cost3 Proximity to USF3

Countywide Strengths Location Location – Region, Markets, Port, Air, Coast Transportation Corridors Transportation Corridors Available Land Available Land – Large Tracts, Affordable, Low Property Taxes Medical Medical Location Location – Region, Markets, Port, Air, Coast Transportation Corridors Transportation Corridors Available Land Available Land – Large Tracts, Affordable, Low Property Taxes Medical Medical

14 County Wide Strengths Eastern Perspective StrengthsVote Location13 Developable/Low Cost Land7 Proximity to Market6 Leadership with County Partners 5 Medical Mecca3 Transportation/Infrastructure2 Educational Opportunities2

15 County Wide Strengths Central Perspective StrengthsVote Available Land (large tracts)9 Major North-South Corridors7 Proximity to TIA/Port of Tampa4 Proximity to regional sports/cultural activities3 Cost of Living (lower millage)2 Available Labor2 East-West Corridors1 Coastal County1 Progressive/Changing Government1

16 County Wide Strengths Western Perspective StrengthsVote Lower Property Taxes9 Water Access to Coast/Lakes9 Available, Developable Space8 Medical7 Stable Government7 Location within Region6 Infrastructure6 Transportation Access5 Affordable Lifestyle4 Real Estate Opportunity3 Abundant Existing Homes and Communities2

WEAKNESS (Harmful) Disadvantages? Disadvantages? What can we improve? What can we improve? Where do we have fewer resources/assets than others? Where do we have fewer resources/assets than others? What would others see as our weaknesses? What would others see as our weaknesses? Disadvantages? Disadvantages? What can we improve? What can we improve? Where do we have fewer resources/assets than others? Where do we have fewer resources/assets than others? What would others see as our weaknesses? What would others see as our weaknesses? 17

18 County Wide Weakness Weaknesses Vote Regulations (permitting, fees, impact fees, etc)27 Poor Workforce (skills, educated class)20 East-West Connection11 Image Problems11 Lack of Business Investment7 Education Level6 Lack of Shovel-ready Sites6 Long Term Water Issues5 Lack of Infrastructure (W & S)4 Lack of Consistency/Vision4

Weaknesses Permitting, Regulation, Fees Permitting, Regulation, Fees Poor Workforce Poor Workforce East/West Connectivity East/West Connectivity Poor Image Poor Image Permitting, Regulation, Fees Permitting, Regulation, Fees Poor Workforce Poor Workforce East/West Connectivity East/West Connectivity Poor Image Poor Image

20 County Wide Weakness Eastern Perspective Weaknesses Vote East-West Connection11 Over-burdensome permitting, fees, impact fees 10 Unskilled Labor10 Lack of Industrial Buildings/Space/Property4 Lack of Infrastructure (W&S, etc)4 Aged Demographics2 Lack of Urban Concentrations1

21 County Wide Weakness Central Perspective WeaknessesVote Perception of Difficult Regulatory Process7 Industrial Park Development Rules6 Long Term Water5 Permitting Uncertainty4 Lack of Consistency/Vision4 Perception/Lack of Trained Workforce3 Lack of Highly Visible Major Employers2 Perception as Second Class Tier to Hillsborough 1

22 County Wide Weakness Western Perspective Weaknesses Vote Image Problems11 Poor Workers (skills and educational attainment)7 Lack of Business Investment7 Educational Levels6 Crime4 Bedroom Community4 Lack of Municipal Governments4 Beach is not Accessible4 Lack of Regional Engagement3 Limited Culture/Creative Industry3

Opportunities (5 to 10 years out) What good future opportunities are open to us? What good future opportunities are open to us? Comparative (regional) advantages Comparative (regional) advantages Growth potential Growth potential What trends could we take advantage of? What trends could we take advantage of? How can we turn our strengths into opportunities? How can we turn our strengths into opportunities? What good future opportunities are open to us? What good future opportunities are open to us? Comparative (regional) advantages Comparative (regional) advantages Growth potential Growth potential What trends could we take advantage of? What trends could we take advantage of? How can we turn our strengths into opportunities? How can we turn our strengths into opportunities? 23

24 County Wide Opportunities Combined Location13 Available Land10 Incubator/Entrepreneur/USF7 54/56 & TOD6 Redevelopment Opportunities6 SunWest6 Establish Culture, Attract Business5 Representative Weatherford4 Port of Tampa4 Medical Research4 Alliance with Neighbors4 Green Opportunities4 Changing Political Environment4 Rail4 OpportunitiesVote

THREATS (5 to 10 years out) What trends could harm us? What trends could harm us? Gas Prices Gas Prices Inflation Inflation Demographics Demographics What is our competition doing? What is our competition doing? What threats do our weaknesses expose us to? What threats do our weaknesses expose us to? What trends could harm us? What trends could harm us? Gas Prices Gas Prices Inflation Inflation Demographics Demographics What is our competition doing? What is our competition doing? What threats do our weaknesses expose us to? What threats do our weaknesses expose us to? 25

26 County Wide Threats Combined County Regulations20 Perception “Closed for Business”10 Undiversified Economy9 State Legislature/Regulations8 Neighboring Community Competition7 Insurance Cost6 Not Completing Planning Process6 Fishing Ban5 Lack of Water Permit Availability4 Infrastructure (Roads, Water, Sewer)4 Energy Costs4 No Cohesive/Shared Long Range Vision4 Regional Competition4 Threats Votes

27 County Wide Summary

28 Market Area 1 Summary

29 Market Area 2 Summary

30 Market Area 3 Summary

31 Market Area 4 Summary

32 Market Area 5 Summary

Image/Brand Image/Brand Growth Leadership/Infrastructure Growth Leadership/Infrastructure Business Climate Business Climate Talent Talent Quality of Life Quality of Life Image/Brand Image/Brand Growth Leadership/Infrastructure Growth Leadership/Infrastructure Business Climate Business Climate Talent Talent Quality of Life Quality of Life 33 Common Themes

Transform the County’s Perceived Image Transform the County’s Perceived Image Place Making Place Making Transform the County’s Perceived Image Transform the County’s Perceived Image Place Making Place Making 34 Image/Brand

– Growth Management Plan – Connectivity – Availability of Infrastructure – Focused level planning (and funding) – Revenue Enhancement – Growth Management Plan – Connectivity – Availability of Infrastructure – Focused level planning (and funding) – Revenue Enhancement 35 Growth Leadership/ Infrastructure

36 Business Climate – Proactive County Government – Predictability in Permitting – Targeted and Expansion of Mixed Economic Base – Regional Outreach – Tourism – Proactive County Government – Predictability in Permitting – Targeted and Expansion of Mixed Economic Base – Regional Outreach – Tourism

37 Talent – Vocational and Incumbent Training – Higher Education Facilities and Linkages – Seniors – Vocational and Incumbent Training – Higher Education Facilities and Linkages – Seniors

– Environmental Preservation – Arts and Cultural Development – Education – Housing Mix – Environmental Preservation – Arts and Cultural Development – Education – Housing Mix 38 Quality of Life

Steps Forward-Phase I to Phase II Stakeholder Input Analysis SWOT Analysis Data Analysis Regional Context – SRI, Market Conditions – Regional Meeting Input Define Framework Methodology Stakeholder Input Analysis SWOT Analysis Data Analysis Regional Context – SRI, Market Conditions – Regional Meeting Input Define Framework Methodology

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Discussion 41