1. Why demographic segment to be focus of the presentation? -why this segment good opportunity to grow sales? 2. Presenting product or brand position (value.

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Presentation transcript:

1. Why demographic segment to be focus of the presentation? -why this segment good opportunity to grow sales? 2. Presenting product or brand position (value proposition) Identifying one key feature of the existing product and explain how it: Appeals to target market Provides a point of difference to competitors 3. Presenting recommendations to modify the marketing mix (4P’s) to communicate the value proposition to target market: 4 recommendations one for each of the 4 P’s Recommendation are ethical and socially responsible

Demographic Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits. Age, race, gender, marital status, occupation, education and income are among the commonly considered demographics segmentation traits. As a simple example of usage, a company that sells feminine hygiene products will include "female" in its description of its primary market segment.

Why this segment is good opportunity to grow sales? Define sales segment size Determine growth potential Gauge market share Identify the causes of differences in market share Prioritise growth pockets

Product Apple Iphone 6 plus Key features The screen/supersized

How it appeals to target market? Supersized screen Bright and optimum conditions Tilting the phone around

Difference from competitors boast a full HD display resolution pixel density clarity

Recommendations of 4 P’s Product What is the core benefit of the product offer? What does the actual product include? What non tangible benefits can you offer? Price The price of a product entails

Recommendation of 4 P’s Promotion Advertising Public relations Social media marketing marketing Search engine marketing Video marketing Place Shop front, distributors, logistics Internet

Reference List  Martin, J 2015, Apple Iphone 6 plus review, Tech Advisor, viewed 21 September 2015, plus-review-recall /  Murgia, M 2015, iPhone 6s and iPhone 6s Plus: Specs and key features, The Telegraph, 9 September 2015, Viewed 2 October 2015, 6s-and-iPhone-6s-Plus-Specs-and-key-features.html  Strydom, J 1998, Introduction to Marketing, Jula and Co Ltd, Cape Town South Africa  Dogra, B 2008, Rural Marketing, Tata McGraw, 7 West Patel Nagar New Deldi  Create PT wealth,2015, The Discount Strategy that Works (image), Viewed 28 May 2015, =600&source=lnms&tbm=isch&sa=X&sqi=2&ved=0CAYQ_AUoAWoVCh MI2bCTvaCkyAIVZsemCh0a0gAb#tbm=isch&q=discount&imgrc=YWTl W68oo_OJ5M%3A

 Tanuos, J 2015, The iPhone 6 Plus Home Screen Rotation Problem (image), Tek revue, viewed 17 April 2015, problem/ Aerial Telephones, 2015, Iphone 6 and Iphone 6 plus comparison, (image) Aerial Business Communication, comparison/