IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation. About this deck

Expand your customer audience through Bing Ads IMPORTANT: Replace the Picture Placeholder above with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

Learn how you can IMPORTANT: ON EACH PAGE, Replace the Picture Placeholder below with Your Logo (2.5” wide x.5” high, 150 dpi). Delete this box when you are done.

The Bing story

Smart connections for business impact Though you may already advertise through other platforms such as Google AdWords, the Bing Network can boost your search traffic by offering an additional customer audience and increase diversity, growth and profits for your business. Globally, Bing Network’s unique searchers spend 145% more online than the average Internet searcher and 44% more online than Google searchers. 1 Compared to Google’s UK audience, Bing Network’s UK audience over-indexes across: 2 Mid to high income ranges between 35, ,000 pounds annually Mature age groups, especially those comScore qSearch (custom), June 2015; includes Microsoft and Yahoo Search sites worldwide. 2. comScore qSearch (custom), March 2015.

Be found anytime, anywhere Reach a valuable audience with search and mobile ads. At home Target searchers by location, time, demographics, and what they’re searching for to find your perfect customer. On the go Target your ads to specific device operating systems and promote your closest business location so customers can easily find you. 33% of Bing’s search volume comes from mobile queries Microsoft internal data, global, September 2015, global.

Bing integration paves the way 1.5 billion people use Windows every day. Windows 10 download available for free for one year to current Windows users. Windows operating system has 75% market share globally.

Easily import your Google AdWords campaigns to Bing Ads. Expand successful campaigns

Features that increase conversions Bing Ads has powerful features that help your ads generate traffic. Sitelink Extensions highlight your products, specials or services so searchers can go directly to the pages they’re interested in. Location Extensions drive foot traffic, not just web traffic, by displaying your business address, phone number and a directions link.

Features to refine your markets Bing Ads has powerful features that help you target searchers. Call Extensions connect searchers to your business instantly with a clickable phone number. Potential customers are just one tap away from speaking to you directly.

Features to drive more sales Reach your ideal customer with these Bing Ads features.

UK Marin Software CPC by Vertical Q4 2015

What’s the bottom line?

IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions. Agency history and expertise Agency size (employees, billings) Specific vertical industry/location experience Biographies of key executives and potential member of your account team and their relevant experiences Call out certification and accreditation of individual team members Examples of agency experience in the vertical market Case studies with results Client information (average tenure, retention rate) Billing policies and terms Pricing structure (i.e. retainer, commission, time, spend or performance based) Higher value add services and fee SLA terms Frequency of team phone calls, on-site visit and reports Training and onboarding services

IMPORTANT: This slide is for guidance only. Be sure to delete it prior to your presentation.