Communications Team West Sussex Care Month Increase referrals to Carewise and visits to its online information. Increase visits to Connect to Support, and the self-assessment area of the website. Increase contacts to Carers Support West Sussex, numbers of carers registered and visits to their website. Increase enquiries and pre-assessment meetings from people wanting to become a shared lives carer. £10,500 CAMPAIGN TARGETS Increase your financial security in later life (giving you more choice over your own care) Know how to access early help and support and find good information and advice about how to live independently in later life (particularly support for carers and identifying more hidden carers.) You are safe and secure with good quality care. CAMPAIGN THEME PARTNERS: Return on investment £166,050 per annum (est.) RETURN ON INVESTMENT Carewise £34,000 per annum Shared lives £58,500 per annum Friends and family carers £61,000 per annum Value of media coverage £12,550

Twitter reached 50,250 Engagements (re-tweets) 540 Communications Team West Sussex Care Month x66 articles 392,191 readership £12, value PRINT NEWS COVERAGE ONLINE COVERAGE (external and internal) x68 stories 78,491 readership x408 clicks X278 unique clicks RADIO COVERAGE x27 Interviews 138,000 listeners SOCIAL MEDIA COVERAGE Facebook reached 4,127 Engagements 1,199 (likes/shares/favourites)

Self- Assessments September West Sussex Care Month +68% September 853 visitors October 1440 visitors +20% October Communications Team Increase referrals to Carewise and visits to its online information. Increase visits to Connect to Support, and the self-assessment area of the website. 20 referrals to Care Fee Specialists Increase enquiries and pre- assessment meetings for Shared Lives Carers x4 phone Enquiries x1 Assessment started 19.6% Increase contacts numbers of carers registered and website visits. 238 New carers Registered 210 Care assessments submitted +18% Unique visitors

Communications Team West Sussex Care Month First recruitment event in Bognor Regis attracted 15 people, resulting in 3 interviews. Recruitment PAID CARERS 6 th a nnual care awards held x10 winners Domiciliary care 15 people could run a small care home or support 75 people in their own homes. New website section launched to find jobs in care and support at home 12,500 checklists circulated and promoted across West Sussex CHOOSING CARE

Communications Team West Sussex Care Month 100% of coverage was positive Reached 43,143 residents BACK TO THE FLOOR EVENTS x5 local print articles x1 regional TV package x2 radio interviews x11 online articles

Communications Team West Sussex Care Month What did we learn and recommend Recommend running the campaign next year and invest £15k – Earlier work to identify events – Need to engage more partners – Run ‘Back to the Floor’ again but earlier in month – Set up short-term team including service leads to help shared ideas, keep on top of plans, change where needed Achieved 8 out of 9 targets Connect to Support to run smaller campaigns throughout 2016 Carrying out more targeted activity for Carewise Understand if current communication messages about Carewise are effective by investigating customer enquiries Getting ROI at the beginning was key – do this for all campaigns Use all the interviews in other campaigns and where we can Service commitment strong and critical to success Needs a strong mix of skills from within the comms team Learnt lots from paid for posts – images and which demographic responded best Weekly evaluation reports issued – kept up motivation, showed managers value