Marketing On and Offline Adeshola Komolafe Media Insight.

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Presentation transcript:

Marketing On and Offline Adeshola Komolafe Media Insight

Why is my target audience not coming to my company? Adeshola Komolafe Media Insight

Situation Analysis “ ” We often refer to Situation Analysis as the foundation of every marketing plan. Adeshola Komolafe Media Insight

My Brand Environmental Scanning Table-Top Assessment Me! Situation Analysis Adeshola Komolafe Media Insight

Strengths Weaknesses Opportunities Threats STRENGTHSWEAKNESSES THREATSOPPORTUNITIES SWOT Adeshola Komolafe Media Insight

Threats Situation Analysis… What next? OPPORTUNITIES can be CONVERTED STRENGTHS can be BOOSTED Adeshola Komolafe Media Insight

Objectives BUILD the trust that is required POSITION my brand as ??? Must Do To REACH the highest number of target audience possible To achieve favourable public perception within the shortest possible period To Make the most IMPACT with low Cost per Campaign Audience Adeshola Komolafe Media Insight

Donor Organization s Federal & State Gov’t Politicians/ Political Parties / Political Influencers Security Agencies FEC NASS Judiciary Political Influencers International Community Social Media Users Media Analysts Journalists Target Audience Adeshola Komolafe Media Insight

Your Brand 1 Abuja 3 2 International Community Online Designated Market Areas Adeshola Komolafe Media Insight

Key Messages A leader in ??? Empowering the people of the Niger Delta Helping people to improve their standards of living Helping the people of the Delta become economically self- sufficient. Creating a peaceful environment for economic growth Extensive knowledge of the Delta through accurate and reliable data Teaching people the skills they need to be economically independent Building sustainable partnerships with locals Apply a holistic approach to problem solving in the Delta Adeshola Komolafe Media Insight

Sed dousmod tempor incididunt. What is your Elevator Pitch? Key Messages Adeshola Komolafe Media Insight

DIVERSITY/ INCLUSION COMPETENCIES ENGAGEMENT RETENTION DataFacilitate Research Learn & Develop Very Effective Sustainability Consistency Professionalism Collaborate & Partner Strategic plan/goal alignment Share Knowledge Capacity building Technology Adoption Economic Advancement Knowledge Expertise What is your Brand Promise? Adeshola Komolafe Media Insight

Strengthen internal communication process and setup internal update mechanisms Internal Communication Model Target Audience Technology Managers Employee Internal Communication Orientation Measurement Strategy Culture My Brand Effective Change Engaged Employee Increased Reputation Enhanced Performance Adeshola Komolafe Media Insight

Strategy Adeshola Komolafe Media Insight

Immersion What is the Strategy? Adeshola Komolafe Media Insight

Digital Media Media Word of Mouth What is appropriate? My Startup Time Why is it not working? Decision Point Adeshola Komolafe Media Insight

Press InterviewsNewspaper Advert Press Release Features/Articles Analysis Adeshola Komolafe Media Insight Print Media

Radio Interviews Adverts Feature Tv Handbills Posters T-Shirts Brand Materials etc. Outdoor Consistency in Communicating Brand Message Broadcast On air mention Interviews Adverts Feature Adeshola Komolafe Media Insight

Facebook Search Engine Optimisation Online Banners Nairaland Free tools Watermark Use your social media platforms Instagram Content Traffic acquisition Twitter YouTube Content Traffic acquisition Content Traffic acquisition Your Brand Content Images Update Redesign Client list Website Fan Page Vs Regular and Groups Content Traffic acquisition Digital Media: Adeshola Komolafe Media Insight

₦ ₦ ₦ ₦ Where should I put my money? Adeshola Komolafe Media Insight

Marketing Audit Monitoring Content Analysis Perception and Expectation Check Measurement Adeshola Komolafe Media Insight

“ I did not realize the importance of communications and the and the overriding importance of what is on the evening news. If I am not on, or there with a message, someone else is, with their message.” - Bill Clinton

The Positioning Drivers Emotion Value Awareness Difference Are we connecting with our target audiences? We are delivering the value expected? Are our target audience aware our messages? Are we achieving our Objective? Marketing Measurement Adeshola Komolafe Media Insight