Kaplan University School of Business and Management GB530 Marketing Management Ms. Andrea R. Hart A Personal Marketing Plan

Vision – Andrea Hart Personal Marketing Plan A. Vision a. Strategic Intent  To complete a PhD in Human Resources/Organizational behavior to achieve a tenured position that requires international travel for a widely known and respected company. b. Desired Company and Job  Human Resource Strategic Business Partner with Coca Cola.

Marketing Summary – Andrea’s Personal Marketing Plan B. Marketing Summary a. SWOT Analysis Strengths  Team Player  Quick Learner  Culturally adapt Weaknesses  Weak Interpersonal Skills  Inability to provide insight positively  Lake of Experience Opportunities  Ability to learn based on company directives  Experience networking and building business partnerships Threats  High unemployment Rate  Minority Woman  Inability to participate in all International cultures due to social conflicts

Marketing Summary – Andrea's Personal Marketing Plan B. Marketing Summary (continued) b. Competition  Other types of professionals in the industry have more experience. Specific HR Skills they can market to each HR position. Will be involved in HR organizations such as the Society for Human Resource Professionals and an HR certification such as Professional in Human Resources (PHR), Senior Professional in Human Resources(SPHR), or a Global Professional certification in Human Resources (GPHR). c. Core Competency  Interpersonal (people)skills are is the number one skill that needs to be fine tuned. These skills are necessary in dealings with people as well as networking. It is very import to network with executives and even the employees that I would be assisting in an HR position.

Target Markets – Andrea's Personal Marketing Plan C. Target Markets  Industry – Human Resources  Demographic Multi – National and International Corporations  Culture - Team Oriented, Strong Leadership, Decentralized Decision Processes with integrated departments.  Three example firms or organizations 1. Coca Cola 2.Delta 3.Disney  Three reasons why your chosen segments are attractive target markets. 1. Internationally Known & Respected 2. Multiple types of HR positions with each organization 3. Draws Creativity from Diversity

Positioning Statement – Andrea's Personal Marketing Plan D. Positioning Statement Recent graduate with professional experience with the ability to work on a team or independently and has the ability to adapt to changing work environments with organizational understanding. Management Experience, Recent knowledge of human resource policies and procedures and culturally adaptable. Personable, Professional, Honest and Straight to the point with a go getting active personality.

Marketing Mix – Andrea's Personal Marketing Plan E. Marketing Mix Product – Ms. Andrea R. Hart Price – To be negotiated ( >$75,000) Place – To be determined by Assignment Promotion – Combination Education and Experience Product Masters in Business and Administration More than 5 years Professional Experience Culturally Adaptable Management Experience New HR information for company molding. Community Partnership building and organizational understanding.

Marketing Mix – Andrea's Personal Marketing Plan Price Salary. (2011). Retrieved May 29, 2011, from Salary.Com: Orlando-FL.aspx

Marketing Mix – Andrea's Personal Marketing Plan Place  Geographical – All locations are negotiable, prefers Euro zone, and Australia  Distribution channels  Two direct channels  Program Portfolio, Resume, Curriculum Vitae, cover Letter, or direct site application.  Two indirect channels  Social Media – LinkedIn, SHRM online, Current employer employee profile  Networking events

Marketing Mix – Andrea's Personal Marketing Plan Promotion Applications for positions will be submitted to desired to positions. LinkedIn is becoming a more relevant tool in networking. Keeping my network open and updated with a resume, Curriculum Vitae. promotional techniques  The E-Portfolio-I will be adding not just homework and assignments from previous Kaplan courses, but scanning in my additional certificates, accreditations' and membership organization certificates as it relates to Human Resources. Curriculum Vitae- International Positions at times require a CV. Personalized Cover Letters- A cover letter tailored to each position applied outlining skills and abilities. Business Cards – I have some and they are great to have at networking events. Social Media Outreach- LinkedIn to distribute the above four items electronically.

Implementation – Andrea's Personal Marketing Plan  IMPLEMENTATION  The implementation of this plan will prove to acquire additional experience and education. Next Steps in Next Quarter  Register with the Society for Human Resources  Extend membership with Alpha Kappa Psi  Research GPHR, PHR Certification Next Steps in Next 6 Months  Update and Scan all current awards into E Portfolio  Seek Human Resource Assistant positions Next Steps in 1 Year  Gain an exempt position with authority in Human Resources  Begin Studying for an HR Certification Next Steps in 5 Years  Seek International position with target companies  Present Education and Experience in the industry.

References Fast Company. (2009). The brand called you. Retrieved Month Date, 2009, from Kotler, P., & Keller, K.L. (2009). Marketing management (13th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Salary. (2011). Retrieved May 29, 2011, from Salary.Com: Orlando-FL.aspx