Skipper To Skipper May 2011

New Orleans Leukemia Cup Regatta Success Story Guy Brierre Katie Triplett

Louisiana Tip #1 Approach Sponsorship of the event like you would with the Light the Night Campaign We had a brainstorming session with a separate sponsorship committee (similar to an Executive Committee) and build a strong list of people to contact for sponsorship. We set a personal goal of $50K and ended up raising over $70,000 in sponsorship alone. Last year, we raised $16K in sponsorship, so don’t be discouraged if $70K sounds like a big number.

Louisiana Tip #2 Have a strong leader within the yacht club Ask the yacht club manager who the big personalities are. –This doesn’t have to be the Commodore. –It needs to be someone who is a positive influence within the club. Look at the entertainment committees, board of trustees, sailing director, house committee and get them involved. –Also ask if there is a personal connection within the club.

Louisiana Tip #3 Plan the post race party as a stand alone event. We invited everyone to our Saturday evening party, including sponsors and LLS board members. The non-sailors, enjoyed being at the yacht club and the sailors enjoyed the large crowd. Typically we’ve had people. This year, we had 500 people attend, which meant more people bidding at the auction. Anyone who raised $50 or more received a FREE party ticket. We also sold tickets online through DoJiggy ($50/single, $75/couple, $300/table. We sold close nearly 30 tables. We plan to keep the price points the same for next year. You will really need the support from the yacht club and their staff to make the party a stand alone event.

Wraparound Fundraising

Wraparound Events –Additional ways to raise funds towards your Leukemia Cup participation –Funds raised count toward incentives/Fantasy Sail qualifying

Examples of Wraparounds Sailboat icon sales Bake Sales Garage Sales Auctions Ad Space on your boat “Crew for Hire” Ice Cream Social Bowlathon LLS Candy Bar

Sailboat Icons

Sales Outlets Local businesses Your Office Restaurants/Bars near sailing venues Marine/Sailing Supplies –West Marine Caveat

LLS Candy Bar

Cost per box is $14.00 (this includes all local and state tax) Shipping cost are not included in the $14.00 Orders can be shipped to home or business locations with UPS delivery in 7 to 10 days from the date of the order Recommended selling price per bar is $2, which equates to almost $60 in profit on a two-box order Almonds are non-allergenic and the chocolate is kosher Payment is made at the time of the order and the site accepts MasterCard, Visa and American Express

LLS Candy Bar

Next Webcast June 16 – 3 pm Eastern –The San Francisco Success Story –Resources Available from Home Office and Chapters