The Hawks The drinking behavior of Radford University students December 16, 2004

Research Team Members  Kim Montgomery, Marketing, Fairfax Station, May 2005  David Parker, Marketing/Management, Roanoke, May 2005  Danielle Tyler, Management, Columbia SC, May 2005  Ben Bolling, Marketing, Radford, May 2005

Data Collection Methodology *Online Surveys-WebSurveyor *Systematic Sampling -Radford University Students’ s -Radford University Telephone Directory *Data Collection Period -October 21 – November 29 *Overall Response Rate- 37.6% (140/372) *Demographics of Respondents -21.4% Freshmen; 13.6% Sophomores; 27.1% Juniors; 31.4% Seniors; 6.4% Graduate

Results Students who consume alcoholic beverages Do you consume alcoholic beverages? (n= 140)

Results How many times students go out in a week Mean Response 95% Confidence Interval for the Mean Response Number of Responses # of times students go out each week , ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

Results Drinks Consumed in a week ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers Mean Response 95% Confidence Interval for the Mean Response Number of Responses Drinks consumed/week ,

Results Study Time in a Week (# of Hours) Mean Response 95% Confidence Interval for the Mean Response Number of Responses # of hours of study/week , ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

Results Course Load Mean Response 95% Confidence Interval for the Mean Response Numbers of Responses Perceptions about course load , ** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers 1= Very Easy 2=Easy 3=Neither Easy nor Hard 4=Hard 5=Very Hard