5.01 Identify the role of promotion.. Promotion Any form of communication a business or organization uses to encourage customers to purchase products.

Slides:

Advertisements

Similar presentations

1 PROMOTION Written by: Krystin Glover Georgia CTAE Resource Network 2010.

Advertisements

1.07 Employ sales-promotion activities to inform or remind customers of business/product.

Planning the Promotion

Sports Marketing Standard 1.4 The Event Triangle.

OKC Scissor-Tailed Fly Catchers Matt Tom C.J.. Location Our sports team is located in Oklahoma city, Oklahoma The sport we choose was Football We decided.

Marketing through Sports Using Mainstream Strategies

6.01 Explain the concept of sponsorship.. Sponsor A business, person or organization that finances a sports or entertainment entity.

BRO T IME : “G IVEAWAYS GROW AS THE ‘ WHEN ’ AND ‘ WHY ’ EVOLVE ” Questions: 1. What items do marketers consistently giveaway at baseball games? How expensive.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

BRO Time: Marketing Review

SEM A - Professional Development PE - Acquire information about the Sport & Event Industry to aid in Career Choices PI – Explain career opportunities.

WILL. I. AM + Friends 100,000 Strong Initiative

4.08 Employ sales-promotion activities to inform or remind customers of business/product.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Differences in Marketing

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

St. Louis Golden Arches An NBA Expansion Team Proposal Adam Jolly, Conor Levey, & Ryan Killoren Period 7/8 Geography 9/30/2009.

Planning the Promotion Advertising and Sales Promotion 2 Public Relations and Personal Selling.

Chapter 11 Marketing Plans. Chapter Overview Lesson 11.1 Promotion Lesson 11.2 Marketing Research Lesson 11.3 Developing a Marketing Plan Lesson 11.4.

Planning the promotion Advertising Sales promotion Public relations

Chapter 4 Marketing Products and Services Through Sports.

The Marketing Functions

PromotionPromotion Promotion in Sports Marketing the Game.

Promotional Mix Variety of Promotional Methods 2.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. WF SEMI 1.02.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Illinois Sports Illinois Sports. Sports Sports  Basketball  Football  Volleyball  Baseball.

Baltimore Breeze Cathleen Gaffney and Gigi Stephens.

Unit 9 “Sponsorships”. Sponsorship Investing in a sports entity to support overall organizational objectives and marketing goals. IEG estimates $6.8 billion.

Sports Marketing Chapter 15 Overview. Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s,

Sports Distribution Event & Media Distribution Standard 2.2.

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

SEM – Employ product-mix strategies to meet customer expectations.

5.03 Discuss the use and importance of Sponsorships and Endorsements.

Created by Terri Street Copyright, 2000  1,000,0001,000,000  500,000500,000  250,000250,000  125,000125,000  64,00064,000  32,00032,000  16,00016,000.

Sports Marketing Chapter 1.2.  Different sports compete for fan loyalty and revenue. College, professional, and amateur sports all want apiece of the.

Aim: Sponsorship Do Now: Who in your town would be a good sponsor for high school athletics? Why? Name 3 companies.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

Lesson 2.3 Sports ARE Entertainment Copyright © 2013 by Sports Career Consulting, LLC.

Marketing The Event 4.1 The Event. Standard Four Students will assess the importance of event marketing and entertainment in sports. Students will assess.

SPONSORSHIP Chapter 4. Sponsor  Person, organization or business that gives money or donates products to a group or team in exchange for public recognition.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Chapter 2 Computerized Entertainment and Classification 1.

Sports Distribution Event & Media Distribution. Stadium as “Place” Sports – produced & consumed at same time.Sports – produced & consumed at same time.

SEMI 1.05 Acquire Product Knowledge to communicate Product Benefits and to Ensure Appropriateness of product for the consumer.

SEM Professional Development

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Event & Media Distribution

4.01 Understand promotion and the promotional mix

Objective 1.02 Essential Question: How does sport/event marketing’s role and function in business to facilitate economic exchanges with customers?

5.01 Identify the role of promotion.

Sports and Entertainment Marketing 1

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

Sports Marketing The Event Triangle Sponsorship Competencies

SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.

Today First 20minutes FFFL Week 10 Stats Due VBS Lesson 4 – Parking

Planning the Promotion

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

5.01 Identify the role of promotion.

BASIC MARKETING “I can identify and understand the basic concepts and the core standards of marketing”

Sports Marketing Standard 1.4 The Event Triangle.

CASE STUDY From Windmill Festival to Rock Festival

5.01 Identify the role of promotion.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Presentation transcript:

5.01 Identify the role of promotion.

Promotion Any form of communication a business or organization uses to encourage customers to purchase products and improve its public image. For example: Harris Teeter sponsors a little baseball team by purchasing new uniforms and equipment.

Write List and describe 5 different ways that you have seen a sports or entertainment event promoted in the last week. How would you have promoted that event differently?

Promotion (con’t) Sports and entertainment organizations use promotion to: inform target market of a product. persuade the target market to purchase the product. remind them continuously of the product.

Promotion (con’t) Examples include: web sites autograph sessions fan festivals t-shirts give-aways

Create Create a fake website for your favorite team. What would you want fans to be able to find when they went there?

Stadium Event Promotions Stadiums event promotions are designed to: facilitate fan participation. create a cheerful atmosphere.

The most common types of events promotions include: 1. In-stadium promotions which occur inside stadiums or arenas. For example: lucky seats giveaways mascot races football tosses backstage access at concerts

Milwaukee Brewers Sausage Race

SEC Championship In-Stadium Promotion

The most common types of events promotions include: 2. Walk-in promotions which are received as fans walk inside stadiums and arenas. For example: T-shirts, hats, visors. foam hands, pennants, can holders.

Walk –In Examples JANUARY 10 vs.New Orleans Caron Butler Growth Chart (1st 7,500 Fans) JANUARY 26 vs. LA Lakers Wizards Soccer Scarf (1st 10,000 Fans) Sponsored by Volkswagen FEBRUARY 6 vs. Atlanta Wizards Glow in the Dark Poms (1st 15,000 Fans) Sponsored by Geico MARCH 27 vs. Utah Wizards Camo Hat (1st 7,500 Fans) Sponsored by Quest Software

Walk-In Examples (Cont’d) APRIL 2 vs. Chicago Mike Miller Bobblehead (1st 7,500 Fans) Sponsored by Chipotle APRIL 2 vs. Chicago Wizards Recyclable Grocery Bag (1st 10,000 Fans) Sponsored by Verizon APRIL 10 vs. Atlanta Wizards Bottle Koozie (1st 10,000 Fans) Sponsored by EMC2 and KST Data Inc.Software

Design Design a bobble-head to be handed out at the Dash baseball game Hint: You may need to learn more by checking out their website

Differentiate between institutional and product promotion. Institutional promotion, also referred to as organizational advertising, is designed to: create a positive image. establish and maintain goodwill. may result in an increase in sales of the good or service.

Institutional Promotion Examples include: NBA Read to Achieve Program MLB RBI program NFL Play 60 Victory Junction Gang (Kyle Petty)

Differentiate between institutional and product promotion Product promotion, also referred to as product advertising, is designed to: simulate sales of a business, organization, or celebrity’s good or service. launch new products.

Product Promotion Examples include: pre-album release listening parties. a musician promoting release of new single. Coca-Cola setting up pre-concert promotion booths providing samples of Vanilla Coke.