BE THE DISRUPTOR: THE EPILOGUE (so far!) Presentation to #ISOJ David Director of

How do we attract an audience? (Jobs to be done) How do we reach sustainability? (Modularity vs. interdependence) How do we change the culture? (RPP Model) A FRAMEWORK FOR ANSWERING…

 Every story is ongoing  Every beat is a site  Every author is a brand GLOBALNEWS.CA SITE PHILOSOPHY

1. SITE REDESIGN Editorial: Emphasis on posts Layout: Story “stream” over a “curated” lineup Design: Mobile first Sales: Sponsored, branded and featured partner content Major findings

2. NEW CONTENT MANAGEMENT SYSTEM Editorial: “Frictionless posting and metatags/ SEO/sharing IT: Market forces and scale, WordPress (powers 18% of the internet) Developers: Evolving open vs. closed community Sales: Syndication and ad targeting

 Hourly huddles instead of daily story meetings  Real-time analytics  Weekly editorial meetings with broadcast  Breaking news desk  Local desks (12 newsrooms across Canada)  Investigative data desk  Subject beats, including world, politics, health, money, weather & climate, entertainment and technology Beat systemManagement approaches 3. EDITORIAL WORKFLOWS

SUPPER-HOUR NEWSCAST?

@dskok THANK YOU