How to Perform Technical SEO Audit

After designing and on page optimization of your website, atechnical SEO audit is very necessary to know the futureperformance of the website. But the question is what is SEO audit of a website??SEO Auditing is the virtue of websites or online users tostrengthen their online relevancy and visibility to maximizequality traffic. What Is SEO Audit:

Generally technical auditing can be done in 5 ways. They are givenbelow: 1. Accessibility 2. Indexability 3. On-Page Ranking Factors 4. Off-Page Ranking Factors 5. Competitive Analysis Technical SEO Audit Process

The for e most thing of a website is whether the search engines and users can access the pages of the website or not. So always make sure that yourwebsite's pages are accessible. To check the accessibility we have to gothrough following points: A. Robots.txt Though robots.txt file restrict search engine bots to access certain pages, itis very essential to block crawlers to crawl certain pages. So check manuallyor you can use Google Webmaster Tool to identify the URLs being blocked byrobots.txt and be sure that your any important page has not been blocked. Accessibility

B. Robot Meta Tags: If any of your website page has both "noindex" and "nofollow" tags, then it prevents the spiders to index your webpage and not to follow your page. So be sure about these tags. C. XML Sitemap: XML Sitemap provides a way for search engine bots to crawl easily find all of your website's pages. You should do certain steps for your sitemap which are given below: Well formed XML Sitemap Follow the sitemap protocol Submit it to webmaster tools D. HTTP Status Codes If your site has 400 or 500 errors or status code, then search engines are unable to access your website's content. To avoid this you can do 301 redirection as it is the best way of redirection.

After accessibility checking we will go for checking of indexing of ourwebsite. We have to identify how many pages of your website havebeen indexed. There are many ways for it. But one simple way is touse site: command.For example, search for " site:seoexperts.co.in " on Google, we can find 150 results for it. Indexibility

After above technical audit, we should go for checking on-page factors. A. URLs : While analyzing an URL, certain points you should keep in mind. They are:URL should be short and user friendlyURL contain relevant keywordsURL should have subfolders instead of subdomainsUse hyphens instead of underscore On-Page Ranking Factors

B. Content As we all know content is king, so content should be authentic and free of duplicate content issue. If your site has duplicate content, then you can use solve it by using a re=canonical tag as a temporary solution or better use a 301 redirection for a permanent solution. C. Title Title is the most prominent and identifying characteristics as people notice it first by searching anything. So check your title as if it is formated properly or not. D. Meta Description Though meta description does not explicitly perform as ranking factor but still it is important to improve click through rate. So check it properly.

E. Images Images can not read by search engines. To enable search engine spiders to read images we have to use relevant alter text. Image file name also matters a lot. F. Outlinks When a link that points from your website to another website is called outlink for your page or site. So it is very important to check whether the outlinks are qualitative or not. For that you have to check some points which are given below: a) Those links are trustworthy or not b) Relevant to the page content or not c) Whether links given to the anchor text are proper or not d) Is there any broken links e) No unnecessary redirection f) Links are nofollow or dofollow

G. Information Architecture Information architecture generally means that how information flows through out your website. It again includes 3 main areas: a) Navigation of Website: By arranging similar content, products or categories together, users and spiders can visit your website easily. b) Labeling and naming conventions: Labeling means the way you have named your categories of product or services or navigation links. If it is improper, then it will harm your targeted keywords badly. c) Folder structures: Arranging a folder in URL in a particular manner is called Folder structure. The hierarchy of folders should be proper.

So after finishing on page auditing we will go for Offpage rankingfactors auditing. Offpage plays a vital role in search engine ranking.Those factors are given below: A. Popularity : Popularity plays crucial role to gain traffic to your site. So to know yoursite is popular or not you have to follow the points given below: a) Is your site gaining traffic b) Is your site receiving backlinks from popular sites c) How does your site popularity compare against similar sites Off-Page Ranking Factors

B. Social Media Engagement As social signals are the most important thing now, so the success of your website totally depends upon its capability to attract social media users and do interaction with them. C. Trustworthy For trustworthy your site should be free from following things: a) Malware free b) Keyword Stuffing Free c) Hidden Text Free d) Cloaking

D. Backlinks Backlinks are the pillar of your website. So it is very necessary to analyze your backlinks whether they are qualitative or no. E. Authority A website authority can be decided by analyzing all above points. So it is very important to analyze both domain authority and page authority.

Last but not the least is the more you know about your competitor,the more you become stronger by identifying their strong and weakpoints. Competitive Analysis

Technical SEO audit can be finished depending upon thecomplexity of your website. It is a very good idea to know theflaws of your website and to empower it with high ranking.You can take more informed decessions about your website'sworking strategies. Conclusion

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