By The Numbers: Focusing Your Recruitment Relationships Using ASEE's Data Mining Tool Barbara Holt The Ohio State University College of Engineering Mike Gibbons American Society for Engineering Education (ASEE) 1

WEPAN Webinar Series 2 Host: Diane Matt: Executive Director, WEPAN (Women in Engineering ProActive Network) Presenter: Barbara Holt, The Ohio State University, College of Engineering Presenter: Mike Gibbons American Society for Engineering Education (ASEE)

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WEPAN’s Core Purpose To propel higher education to increase the number and advance the prominence of diverse communities of women in engineering. 6

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10 By The Numbers: Focusing Your Recruitment Relationships Using ASEE's Data Mining Tool Barbara Holt The Ohio State University College of Engineering Mike Gibbons American Society for Engineering Education (ASEE)

Let’s Get Started! Goals: By the end of this webinar, you will be able to… Introduction to the ASEE College Profiles Data Mining Tool Examples of generating data for specific questions Data is data is data: Strengths and limitations of using data to generate discussion Q & A Discussion 11

Goals By the end of this webinar, you will be able to… – Generate quick queries, create custom groups and run custom reports – Identify 3 ways the ASEE Data Mining Tool could be used to benefit your work 12

Top 10 Reasons for Using the ASEE Data Mining Tool Wealth of information Institutional and department specific data Disaggregated data by gender and ethnicity Longitudinal data Customizable groups and reports US News & World Report Survey data alignment ASEE as respected source CURRENT and EASY TO USE! FREE to WEPAN members and Corporate Partners Data talks…when you know how to use it! 13

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Ready for a Test Drive? Possible Scenarios for Generating Data Inquiries INDUSTRY RECRUITMENT: My boss wants me to recruit more diverse engineers, but I am not sure how to get statistics and data on minority students in aerospace programs across the country. Can the ASEE Data Mining Tool help me identify schools with diverse aerospace engineering students? 17

Ready for a Test Drive? Possible Scenarios for Generating Data Inquiries INDUSTRY RECRUITMENT: My company is dealing with the recession by drastically reducing the number of colleges and universities from which we recruit our ChE BS engineers. In addition, there is discussion that we should shift to a more regional approach for recruiting. I have been tasked with generating a new recruitment plan. A fellow member on the recruitment team is lobbying hard to keep his alma mater on the targeted school list but I’m not convinced his school produces either the numbers or diversity candidates we need. How can the ASEE Data Mining Tool help me generate a plan that will support my recommendations? 18

Ready for a Test Drive? Possible Scenarios for Generating Data Inquiries INDUSTRY RECRUITMENT: Now that I have a list of schools that I want to recruit diverse students from, what is the best approach to engaging female engineering students on these campuses? 19

Data is data is data… Key Points: – Check and recheck and recheck your data If something looks off to you, double check and ask questions (even data sources make mistakes…) Aerospace Engineering vs. Aerospace Engineering with Information Technology vs. Engineering-Aeronautics and Astronautics – Use clear headings/descriptors and cite your sources Others are not “living” in the data – Be clear about the data limitations Example: if a school reports all graduates as unknown ethnicity, you won’t be able to get their ethnicity breakdown Example: if you are using mapping and have two schools in close proximity, you may not be able to see both – “Charts and tables and graphs, oh, my…” Use to highlight the points you are trying to make Less is often more… 20

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Test Drive Next Steps! PLAY, PLAY, PLAY… – Using the tool Quick queries Custom groups Custom reports – Downloading data to csv/excel file Sorting data Totaling data Problems/questions: “Ask Mike!” – Stay on the phone line after end of today’s webinar – Contact Mike at: or 25

Questions? Remember: – Type your question in the “Question” space in the webinar control panel. – A presenter will respond as time allows. – How can you use the ASEE Data Mining Tool in your work? – What are possible data reports WKC users could generate/post of interest to other WKC users? – Other questions? 26

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