GREEN ENTREPRENEURSHIP WHAT?WHY?HOW?

WHAT IS GREEN ENTREPRENEURSHIP? Green Entrepreneurship is an entrepreneurial journey to optimize the returns on Economic, Social and Environmental Capital Invested. Its a process of wealth creation through optimal use of natural or man made resources by ensuring minimization of green house gas emissions and waste generation to reduce air, water and solid waste pollution thereby increasing profitability while enhancing an overall positive impact on humanity.

MAIN DRIVERS OF GREEN ENTREPRENEURSHIP Global Warming Saving Critical Natural Resources Sustainable Enterprise Creation- Increasing Profitability, Sustainably While Creating Abundance For All Creating a Better World For Future Generations (given that the world’s population will grow from current 6 billion to about 9 million by turn of this century which is likely to put additional burden of serving additional humans on this planet)

UNDERSTANDING THE IMPACT OF PROGRESS OVER LAST 100 YEARS If we condense last 2 million years in one year i.e. If 12 Months = Past 2 Million Years Jan 1 st - Stone Age Humans were Hunting Nov 19 th - Humans Discover Fire Dec 29 th – Agriculture and Cities Emerge and Humans Learn to Collaborate with each other Dec 31 st -1 AM: Idea of Science, R&D emerge to put investigative knowledge to human use Dec 31 st – AM Industrial Revolution and Progress but all hell broke loose on environment

GLOBAL WARMING AND HOW HUMANS RUINED THE PLANET In last few minutes of this calendar year humans progressed but at the cost of environment. Some say that we are now at the beginning of the failure of all that we accomplished in the name of success (last 100 years). An era of profound unpredictable change begins. Need creative thinkers to lead the change needed to repair the damage to our environment as we must live in sync for our own survival

Understanding Global Warming- Green House Gases- pGB-eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=11 pGB-eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=11 Facts on Methane- An important GHG- GB-eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=17 GB-eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=17 25 Disturbing Facts- ist=PLOhpGB-eQ8DiJ8iyu1cm0ScsOHyWznrGq ist=PLOhpGB-eQ8DiJ8iyu1cm0ScsOHyWznrGq GLOBAL WARMING AND HOW HUMANS RUINED THE PLANET

Profitability and Sustainability of any Business Must Include Sensitivity Towards HUMANITY with a Very Long Term View of Conserving The Earth and Its Environment. For this every entrepreneur, current or new must turn green by committing irrevocably to the following: 1.Find Ways to Reduce GHG Emissions 2.Conserve Energy, Water and Usage of Other Critical Resources - Natural or Manmade GLOBAL WARMING AND HOW A GREEN ENTREPRENEUR CAN HELP

3.Minimize Solid Waste Generation and Reduce Costs of Landfills, Create Local Compost Piles from Organic Waste 4.Innovate in the Area of Agriculture to Evolve New Techniques that Minimize Water Usage 5.Restore Forestation 6.Reduce, Reuse and Recycle 7.Increased Recycling- Paper/Glass/ Plastics/ Styrofoam/ Aluminum Cans/ Electronics/ Batteries GLOBAL WARMING AND HOW A GREEN ENTREPRENEUR CAN HELP

8.Develop and Increase Use of Renewable Energy 9.Prevent Underground Water Pollution, Air Pollution and Soil Pollution and Increase Availability of Potable Water 10.Eliminate Usage of Fluorocarbons and Prevent Methane Emissions 11. Produce Energy Efficient Devices 12. Increase Use of Bio-degradable Materials GLOBAL WARMING AND HOW A GREEN ENTREPRENEUR CAN HELP

13. Eliminate Unnecessary Transportation and Travel 14. Adopt Organic and Vertical Farming with use of Renewable Energy Sources 15. Create Awareness in Our Society at All Levels Starting with Family, Community, Corporates etc GLOBAL WARMING AND HOW A GREEN ENTREPRENEUR CAN HELP

SUSTAINABLE BUSINESS - A GREEN ENTREPRENEUR’S DEFINITION A sustainable business has those policies and processes which enhance the financial, environmental, societal, human and other resources on which the company involved depends for its long-term health. Sustainability is the result of having such sustainable policies and processes, and aligning them so that goals in one area are not com- promised in favor of those in another.

LIFECYCLE ANALYSIS APPROACH A complete lifecycle analysis of a product would include three components: Lifecycle Inventory — a measure of energy and raw material use, air emissions, water pollution and solid waste generated; Lifecycle Impact Assessment — an evaluation of the likely environmental and human health effects of the inventory; and Lifecycle Improvement Analysis — a report on opportunities to reduce or eliminate environmental impact across the lifecycle.

Pentagonia.com Example of Lifecycle Analysis- Patagonia’s Women’s Snap T Pullover- ns-re-tool-snap-t-fleece-pullover?p= ns-re-tool-snap-t-fleece-pullover?p= Green House Gases- Life Cycle Approach: Pdus Pdus

GOING GREEN AT WORK THE WAY How you can take simple actions to help your company and the environment Provided by HelpSaveEarth.org © 2009

WHY SHOULD YOU HELP? Reduce Energy, Water and Landfill costs Increases Company Profits Allows company to invest in new business Provides more jobs and job stability Who Wins? You Company Environment

16 RECYCLE Most trash can be recycled now, so it doesn’t have to end up in the landfill Provide recycling containers for the following items: –Paper, Magazines, Junk Mail –Glass –Plastic bottles and bags –Styrofoam –Cardboard –Aluminum cans –Ink toner cartridges –Cell phones –Batteries –And more…

PAPER Set default on printers –Double-sided (less paper) –Black and white (color more expensive) “Think before you print” –Ask yourself if you really need the document in hard copy format (training material, brochures, procedures, reports, etc) –Place this note at the bottom of your s for others to consider –GreenPrint software, forces print previews so wasted printing does not occur!GreenPrint software –Don’t print this training material!

PAPER Get rid of fax machine –Online services convert fax to attachment –Saves electricity Buy recycled paper –Should have at least 30% recycled content Recycle paper when done –Leave paper recycling bin next to printer and copier

CAFETERIA AND EATING Sit down and eat –Don’t take food back to your work area in carry-out containers (reduce packaging waste) Provide filtered water for employees –Cuts down on bottled water purchases Bring your own lunch? Use reusable bags or lunch boxes –Avoid throwing away paper or plastic bags each day Purchase Energy Star ® appliances (fridge, stove, etc)

CAFETERIA AND EATING Bring your own reusable items from home –Mugs, glasses and containers for drinks, to replace disposable cups –Cloth napkin to reduce paper towels and napkins –Silverware and dishes to replace Styrofoam plates and cups and plastic silverware (simply clean and dry after each use) –Or replace all these items with biodegradable options

CAFETERIA AND EATING Buy from local growers –Reduced transportation, supports community Buy organic/ Grow Organic –Healthier for you, chemical-free Start a compost pile –Stop sending food waste to the landfill

BATHROOM Electric hand dryers or cloth towel rack –Replaces paper towels –Otherwise, have paper recycle bin near exit Low flow/waterless toilets Motion detector on faucets –Prevents water from being left on Report water leaks right away!

COMPUTERS Enable screen savers on monitors –Increases security, and saves electricity Shut down equipment when not in use –Machinery, computers, printers, fax machines, copiers –Measure actual electricity usage of equipment (focus on those that heat and cool!) Choose laptops over desktops –Use less electricity, less packaging and raw materials

OFFICE SUPPLIES Buy recycled products –Binders, desks, chairs, pens, file cabinets, etc Buy rewriteable CDs and DVDs (reuse) Create organized central area for supplies –Clean out desks regularly to put back into storage, take only what you need to reduce purchases –Ask around before you buy new

OFFICE AREA Install CFL and LED bulbs Unplug cell phone chargers when finished –Many devices still drain electricity when plugged in Keep thermostats 2-3 degrees higher in summer, lower in winter –Look for unoccupied spaces and close off vents Install motion detector light switches –Great for conference rooms, hallways, offices Use task-specific lighting as needed –Use lamps instead of overhead lights for entire area

MANUFACTURING Reduce packaging of your products –Reuse existing packaging if possible Keep good maintenance on your equipment –Lasts longer, performs better, runs more efficiently Buy parts from local suppliers –Less transportation, faster response, money back into community

BUSINESS TRAVEL Reduce travel (car and plane) –Use online conferencing and teleconferences Pack lightly –Saves extra baggage charges, reduces fuel consumption Minimize housekeeping at hotels –Reduces cleaning of towels and sheets, saves water and electricity

EMPLOYEES Create a green task force –Walk around and look for opportunities –Provide recommendations, resources and education to employees Provide employee suggestion box –Helps build employee engagement, generates great ideas

COMMUNITY Support environmental organizations, initiatives and projects –Be a corporate leader in the community Use local suppliers for services –Staffing, training, consulting, maintenance, catering, outsourcing, etc

LARGER PROJECTS Invest in renewable sources of energy –Wind, solar, geothermal (based on your region) –Reduces costs, risks, and seasonal fluctuations Install a green roof –Cuts heating and cooling bill, looks great Make your office buildings LEED © certified –LEED = Requirements for “healthy” efficient buildings

GETTING TO WORK Take public transportation –Bus, train, shuttle, subway, etc Carpool with co-worker –Start a program to help co-workers find others that are interested in carpooling Buy a more fuel-efficient vehicle –More options today with electric, hybrid, or other renewable fuel sources –Start with company-owned cars

GETTING TO WORK Bicycle/Walk –Use alternative methods of transportation Work from home (Del Computers) –Start with one day per week or month –May not be possible for certain jobs

START SIMPLE! Try one new thing today! Take it at your own pace, don’t have to drastically change your lifestyle Every little effort helps, it all adds up to a big impact Take these tips home with you –Can greatly reduce your bills

FINAL THOUGHTS What other green ideas can you think of? What actions should your company pursue? What actions are YOU going to try to implement?

NATURE IS SPEAKING Mother Nature- XKnM&list=PLOhpGB- eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=3 XKnM&list=PLOhpGB- eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=3 Home- 0E&list=PLOhpGB- eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=8 0E&list=PLOhpGB- eQ8DiJ8iyu1cm0ScsOHyWznrGq&index=8

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