The market for chocolate bars is highly competitive. There are a small number of large firms in the industry - Mars, Cadbury, Nestlé and Suchard being.

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Presentation transcript:

The market for chocolate bars is highly competitive. There are a small number of large firms in the industry - Mars, Cadbury, Nestlé and Suchard being the most well known. Many of the brands in the market have been in existence for a long time and have a high amount of brand loyalty. Openings for new products therefore are limited. There are many examples of products that have been launched and which have been withdrawn because they could not sustain long-term sales success. You are going to research new products which are often well-known products with a new twist to them. Go onto the website below to fill in the information about each type of chocolate or sweet. You will need to move through the pages using the pink numbered page links towards the bottom right to find the products. Your name here!!

Rowntree’s Fruit Pastilles Froosions Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Mars & Team Tub Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Limited Edition Maoam Pinballs Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Kit Kat Chunky Orange Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Limited edition M&Ms Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Butterkist Pop ‘n’ Pour Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Aero Bubbly White Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

tic tac Apple Burst Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Marvellous Creations goes bananas Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here

Peanut Lion Bar Description of the product How/why it has been developed/changed Target Market How it is packaged (eg bar, packet, mini version of larger bar etc Price Your opinion of this new product Your initials here