TRADING TRENDS IN AFRICA 1 APRIL 2016 By Lester Bouah Executive Manager: Exports

AGENDA ABOUT TRADE AND INVESTMENT KWAZULU-NATALEXPORT DEVELOPMENT AND PROMOTIONEXPORTS TOOLSTRADE AND DEVELOPMENT PLATFORMS INCENTIVES AND SUPPORT

QUIZ How many of you are Exporters?How many of you have Exported into Africa?How many of you know about us?How many know what we do?

The Official Trade and Investment Promotion Agency of the Provincial Government

TIKZN Investment Promotion Export Promotion Business Retention & Expansion Knowledge Management

ROLE OF TRADE & INVESTMENT KZN Investment & Trade Promotion Investment & Trade facilitation Business Retention and Expansion Destination Marketing and Leads Generation Knowledge Management Brand Marketing

EXPORT DEVELOPMENT AND PROMOTION ACTIVITIES Export Development Export Awareness (Emerging Exporters) Enterprise Development Training Productivity Enhancement (Productivity SA) Mentorship Programme (PUM)Export Passport (DTI) Export Promotion Export Awareness (Master Class Sessions) Inward Buying DelegationsOutward Selling Missions Access to DTI Incentives (SSAS, EMIA, National Pavilions etc) Access to TIKZN Incentives (TAF and BEEFA) Management of KZN Export Information Portal & DSM

Performance Indicators 2015/16

EDPU TOOLS KZN Export Information Portal & DirectoryExport 101Export Search Engines and DatabasesExport Readiness Assessment ToolDecision Support Matrix

KZN EXPORT INFORMATION PORTAL

TIKZN Corporate and Introductory Video Airports, Seaports and Sea Routes Export Journals, Export 101, Export Incentives Product and Sector Fact Sheets INCO Terms Resources Export Readiness Assessment Tool Freight Forwarder and Logistics Company Container Depots Export Council and Industry Associations Services Distance Calculator Ship Finder Plane Finder Currency Convertor Unit Convertor Export Tools Country Profiles Trade Agreements and Trade Tariffs Export Calendar – Download Export Development and Promotion Activity Institutional Support

KZN EXPORT INFORMATION PORTAL Trade Blocks

KZN EXPORT INFORMATION PORTAL Country Profiles

KZN EXPORT INFORMATION PORTAL Annual Exports from KZN

KZN EXPORT INFORMATION PORTAL World Clocks

KZN EXPORT INFORMATION PORTAL Incoterms

KZN EXPORT INFORMATION PORTAL Incoterms – risks and costs explanations

DescriptionRegistered and Activated Pending Client Completion Total Exporters Service Providers Freight Forwarders Container Depots CURRENT ACTIVITIES AND UTILISATION Registered and Pending Exporters and Service Providers

DECISION SUPPORT MODEL

S0UTH AFRICAN TRADE WITH DRC The following DSM results are for the Democratic Republic of Congo (DRC). The results are focused on South Africa’s real export opportunity of top 10 products into DRC with a value of 44.9million US$. The map above shows the concentration of the market opportunity in red. The bigger the red dots the bigger the size of the market.

The graph shows that SA has exported more than we have imported from DRC It has to be noted that the trade gap seems to be closing in recent year as we see SA Export to DRC declining for the top 10 traded products S0UTH AFRICAN TRADE WITH DRC The graph shows that SA’s export to DRC compared to DRC consumption is very low to a point of being insignificant This further indicates that there is demand for SA products in DRC and this market needs to be pursued DRC TRADE WITH THE WORLD

The following DSM results are for Uganda. The results are focused on South Africa’s real export opportunity of top 10 products into Uganda with a value of 18.4million US$. The map below shows the concentration of the market opportunity in red. The bigger the red dots the bigger the size of the market. S0UTH AFRICAN TRADE WITH UGANDA

The above graph shows that SA has exported more than we have imported from Uganda. The graph shows that SA’s export to Uganda compared to Uganda’s consumption is very low but on the increase. This further indicates that there is demand for SA products in Uganda and this market should to be pursued. SA EXPORTS VS TOTAL IMPORT OF THE WORLD SA TRADE WITH UGANDA

Consultation with New and Existing ExportersAnalysis of Regional MarketsScanning of opportunities per Sector Viewing competitive advantages and competitionAccess to service for registered Exporters on the Portal How do we use the DSM?

PLATFORMS FOR

EXPORT PLATFORMS INTO AFRICA OR NoBegin Date End DateTrade Event DetailsHost CountryStart of Recruitment Closing Date (for applications) Type of event Sector 101-Apr- 16 Regional Trade DayTrading Trends in Africa 01-Jan-1601-Feb-16Regional Trade Day Multi-Sectoral 221-Apr Apr-16Zimbabwe International Trade Fair (ZITF) 2016 Bulawayo, Zimbabwe 23-Oct-1523-Nov-15National Pavilion Multi-Sectoral 328-Jun-1608-Jul-16OSM to TanzaniaTanzania01-Apr-1622-Apr-16OSMMulti Sector 421-Jul-1626-Jul-16Feira International de Angola (FILDA) 2016 Luanda, Angola22-Jan-1622-Feb-16National Pavilion Multi-Sectoral 515-Aug Aug-16OSIM to Ghana and NigeriaGhana and Nigeria01-May-1610-Jun-16OSIMAgriculture and Agro- Porcessing, Mining and Capital Equipment, Energy, Construction and Infrastructure 625-Aug Aug-16Feira Internacional de Maputo (FACIM) 2016 Mozambique, Maputo 26-Feb-1625-Mar-16National Pavilion Multi-Sectoral 720-Sep Sep-16Trade Mission to Ethiopia (Promotion of Direct Flight) Addis Ababa, Ethiopia 01-Jun-1601-Jul-16Promotion of Direct Flight Multi-Sectoral 803-Oct-1607-Oct-16ITI to ZimbabweZimbabwe01-Jul-1619-Aug-16ITIMulti Sector 921-Feb Mar- 17 Ghana International Trade Fair 2017 Accra, Ghana21-Aug-1621-Sep-16National Pavilion Multi-Sectoral 1001-Mar Mar- 17 OSM to Ethiopia and South Sudan Ethiopia and South Sudan 01-Nov-1609-Dec-16OSMBuilt Environment, Capital Equipment, Electrotecnical, Steel Structures, Mining, Steel and Tube, Rail Transport

Export Development Activities for 2015/2016

TRADE AND INVESTMENT SERVICES & SUPPORT

TIKZN ASSISTANCE SCHEMES Cover cost of International Flights (Economy) and Accommodation (7 nights) 60% of the cost BEE Financial Assistance Scheme Matching Grant up to R200K Support Technical related work (Marketing Analysis, Complex Financial Modelling etc) Technical Assistance Fund

INCENTIVES SCHEMES (DTI) Black Business Supplier Development Programme ( BBSDP ) Co-operatives Incentive Scheme ( CIS ) Broadening Participation Incentives Business Process Services ( BPO &O ) Film & TV Production (local & foreign Services Investment Support Critical Infrastructure Programme ( CIP ) Industrial Development Zones ( IDZ ) Industrial Infrastructure Support Automotive Investment Scheme ( AIS ) Investment and Training Tax Allowance ( 12i ) Aquaculture Development Enhancement Program (ADEP ) Manufacturing Investment Export Marketing and Investment Assistance ( EMIA ) Sector Specific Assistance Scheme ( SSAS ) Project Funding for Emerging Exporters Capital Projects Feasibility Programme ( CPFP) Manufacturing Competitiveness Enhancement Programme ( MCEP) Competitiveness Improvement Incentives

ETHIOPIA (MARCH 2016)

IN CONCLUSION THERE SHOULD BE NO ROOM FOR MEDIOCRITY AND COMPLACENCY Product should be Unique (wanted)Quality (high standard)Know your Market (where and whom)Available (volumes) Delivery (on time)Competitive (price and value) Pitch (know your product/offering)