DIRT BIKE COMPANY CHANTEL MCKEE AUDREY REITSMA DYAN STRAUSHEIM

BIKES FOR TYKES Our dirt biking company was created when one of the owner’s was trying to find a dirt bike for their younger sibling (who is also interested in learning to dirt bike), but could not find something that was small enough or a place that was safe enough for child to learn how to ride. The name of our company is Bikes For Tykes because it is a dirt biking company specifically for younger children.

ROLES CEO-Audrey Reitsma CFO-Dyan Strausheim CTO-Chantel McKee

PRODUCTS AND SERVICES: IN-STORE OPERATIONS Our company provides dirt biking classes, as well as safety classes that the children are required to attend. We also recommend that the parents attend, so that they feel comfortable with the process. We have three different tracks; beginner track, intermediate track, and the fast track. The fast track is only to be used by children that we and the parents believe are ready to race.

PRODUCTS AND SERVICES: ONLINE OPERATIONS Our online operations will list the services that we provide, which include: -hosting birthday parties -classes/times available - Ability to sign up for classes online And the products that we sell, which can be bought in- store or online: -Accessories (helmets, outfits, stickers, shirts…etc) -Brand-named bikes (Yamaha, Suzuki, Kawasaki, KTM,Honda) -themed bikes -Top of the line safety equipment -Parts for bikes

CUSTOMER DEMOGRAPHICS Our Dirt Biking Company is specifically focused on children who are interested in learning to dirt bike. We also want to target the parents of the children who are interested in dirt biking to ensure that they are leaving their children in good hands. The online customers would be the parents who are accessing the website. The storefront customers would include the children and parents, but the children would be the greater focus.

MARKETING STRATEGIES Storefront  Coupons for gear with purchase of farmers market yogurt  Yearly drawings for a free dirt bike  Monthly drawings for a free shirt  Free sticker with every purchase Online  Facebook, instagram, or twitter account  Search engine for site  Videos  Video tour of the tracks  Media  Music playing  Games tab for kids  Picture slideshow of birthday parties and training

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