Post Event Report: Loveland Loves BBQ, Bands and Brew Event Loveland Sertoma 11/18/2015

Loveland Sertoma Overview Loveland Sertoma established 42 years ago— Sertoma International is 101 years old Sertoma been a part of the LLBBB event for 9 years will be the 10 th anniversary. LLBBB proceeds supports Loveland Boys and Girls Club, HNS, SAVA and many other organizations—see list in Appendix Membership is approximately 80 members

Summary of 2015 LLBBB Event 2015 was the 9 th annual event Sertoma ran the 2015 event July Police (Sgt. Mines) was very happy with controls and lack of any liquor violations No incidents or problems with the event

Local Business Focus Sertoma increased attendance and effectiveness with input from local vendors: – Food Vendors intermixed with beer vendors this year – Micro Brew kickoff meeting in January—all Loveland MB invited. All increased beer sales well over 2014 Stronger and earlier ad campaign run for 2015 – Bus benches – All newspapers – Web sites Ensured favorable business impact to businesses adjacent to the BBQ as shown by sample surveys of owners – No complaints from any local businesses in the area We are committed to keeping the event downtown to help in all downtown revitalization efforts. This is becoming a concern with the RH sale and city/county project in south Loveland.

Event Financials Net Sertoma Beer Sales: $29K Net Event Funds :$13 K Funds available for donations: $42 K

Advertising Plan 2015 Focus: Denver North to Southern Wyoming Radio Advertising through Clear Channel stations Website and social media sites for Sertoma, BBQ vendors, beer vendors Posters in beer vendors and local businesses Newspapers and local media

How CMC Funding Spent All $5,000 Spent on Advertising: Reporter Herald Loveland Longmont Berthoud Spent $1005 Received Value$2, Radio Big Country NoCo & WyoSpent$0 Received Value$16,350

How CMC Funding Spent Coloradoan Windsor and Fort Collins On lineSpent$1,500 Received Value$5, Outdoor Advertising Greeley Fort Collins Loveland Cheyenne Spent$2,500 Received Value$3,500

How CMC Funding Spent Posters and Rack Cards Fort Collins Loveland Greeley Longmont Estes ParkSpent $0 Received Value$1,500 Totals: 29, $5005

Participants Demographics Attendance Counts (Est): – Friday: 13.1 K – Saturday: 13.7 K Top Cities/Locations Visitors Came From: Loveland: 1680 Fort Collins: 245 Greeley 81 Denver area 72 Longmont 47 Windsor 32 Berthoud 18 Johnstown 14 Kansas City 14 Arizona 12 Branson MO 11 Chicago 11 Texas 11 Minneapolis 10 Plus many other smaller numbers from other countries and cities in the US and Colorado

Questions/Discussion Shoulder Season Question: – We surveyed our vendors and brewers about moving this event to the shoulder season in Sept/Oct. No one is in favor of the move, so we plan to keep it in the mid summer time slot. Want the involvement of the CMC on a long term basis.

CMC Request Requesting support of this event from CMC Request Amount for 2016: $15,000

Appendix List of organizations supported LLBBB sponsor information

List of Organizations Supported 2015 DONATIONS 2/3/2015 House of Neighborly Service 2/3/2015 Boys and Girls Clubs (table for breakfast) 2/16/2015 Titans Football League 2/14/2015 Longs Peak Council of Boy Scouts 3/11/2015 Loveland Habitat for Humanity 4/14/2015 Read Aloud (donation for cabinets) 4/14/2015 Sierra's Race 4/14/2014 Thompson Valley Preschool 4/14/2015 Community Kitchen 4/14/2015 Kawasaki Kids 7/2/2015 Sexual Assult Victim Advocate Center 7/2/2015 Loveland Rotary Club-Paint the Town 8/10/2015 Thompson Education Foundation 8/27/2015 House of Neighborly Service 8/27/2015 Boys and Girls Clubs

List of Organizations Supported 2014 DONATIONS 3/10/2014 Alternatives to Violence 3/10/2014 Hearts and Horses 3/26/2014 Thompson Education Special Olympics 3/26/2014 Thompson Valley Pre-School 4/20/2014 Longs Peak Council of Boy Scouts 4/20/2014 Sierra's Race 4/30/2014 Odyssey of the Mind 6/25/2014 Thompson Valley Education Foundation 8/22/2014 Loveland Rotary Club-Paint the Town 8/22/2014 Loveland Youth Gardeners 10/14/2014 SAVA 10/14/2014 Boys and Girls Clubs 10/14/2014 House of Neighborly Service 10/14/2014 Thompson R2J Sign Language Interpreter 10/15/2014 Thompson R2J Hearing Organization 10/15/2014 Project Self Sufficiency 11/12/2014 Birthline of Loveland 11/12/2014 Loveland Parks and Rec Foundation

Sponsor Summary Information 19 corporate and or individual sponsors totaling $20,500 CMC $5, sponsorship. Nine(9) in-kind sponsors for a total of $27,000. Total sponsorships direct and in-kind $52,500.