Advertising Types and Techniques. Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile.

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Presentation transcript:

Advertising Types and Techniques

Types of Advertising Television Infomercials Radio Online Billboard In Store Print Magazines Newspaper Classified Mobile Ads Celebrity Branding Corporate Sponsorship Covert Product placement Brands

"I can ignore most advertising" "Songs from commercials stick in my head" "I have made a conscious effort to look like someone specific I have seen in an ad." "Some ads make me feel bad about myself or inadequate“ “Advertising does not impact me at all.” Does advertizing impact you?

If you use this product you will... Join a wonderful group of people. Feel appreciated. Be rewarded. Be held in high esteem by others. Will have more love your life. Will enjoy the adventure or escape that you want. Will be more like famous or wealthy people. Will be associated with success, humor, tradition or modernity. Will find deep satisfaction.

And, if you do not use this product you will... Face social isolation or career failure. Face failing health or death.

Common Techniques Bandwagon Effect (everyone’s buying it) Emotional Appeal (connect with fears and desires) Glittering Generalities (big promises) Plain Folks Appeal (relates to ordinary people) Testimonials (use celebrities or experts) Scientific Appeal (use stats or data)

Examples Bologna Commercial feature=related feature=related 60’s Commercials Kool Cigarette Commercial w&feature=related w&feature=related

Examples Life cereal TINc&feature=related TINc&feature=related Wendy’s (80’s) Various 80’s commercials

Dove Commercial Betty White Commercial Evian Commercial ure=related

Pet Beaver – Molson Canadian Rona Commercial Various 80’s commercials (8 minutes)

Point For Discussion Kalle Lasn, one of the most outspoken critics of advertising on the international stage, considers advertising “the most prevalent and toxic of the mental pollutants. From the moment your radio alarm sounds in the morning to the wee hours of late-night TV micro jolts of commercial pollution flood into your brain at the rate of around 3,000 marketing messages per day. Every day an estimated twelve billion display ads, 3 million radio commercials and more than 200,000 television commercials are dumped into North America’s collective unconscious”. In the course of his life the average American watches three years of advertising on television.

Public Service Announcements Drugs Qjao&feature=related Qjao&feature=related Xs&feature=related Xs&feature=related Mental Health o9k&feature=channel o9k&feature=channel

PSA Continued Equality FIU FIU Environment n47I&feature=related n47I&feature=related Safety Tao&feature=fvw Tao&feature=fvw

PSA Parody kUM kUM

Infomercials gY&feature=related gY&feature=related KRw&feature=PlayList&p=5B5718F25E7D12 68&playnext_from=PL&playnext=1&index=7 KRw&feature=PlayList&p=5B5718F25E7D12 68&playnext_from=PL&playnext=1&index=7 SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8 SY&feature=PlayList&p=5B5718F25E7D126 8&playnext_from=PL&playnext=2&index=8

s&feature=related s&feature=related