Using Research to Evaluate Rebranding Strategies You need to be able to do research to investigate the success of a rebranding project. Economic Research - Investigate information into the number of visitors per year. - Compare visitor numbers to other areas of similar backgrounds. -Consider unemployment data before and after a project - More visitors = success Less unemployment = success Social Research - Research into crime stats before and after rebranding. - Look at local newspaper websites into local opinions about the scheme. - Public support can help in promoting place image and attract visitors. Environmental Research - Research into any environmental awards the scheme has won. -Ask local councils for Environmental Impact Assessment (EIA). Compare data, before and after. - Look up recycling data on local websites.

Using Fieldwork to Evaluate Rebranding Strategies You need to be able to do fieldwork to investigate the success of a rebranding project. Your fieldwork should concentrate on the social, economic and environmental impacts. Economic Fieldwork - Conduct interview with shoppers to find out where they have come from what attracted them to the area. - Use the information collected to draw out a sphere of influence - If people have travelled a distance then rebranding has been successful. Social Fieldwork - Interview locals about their views on the rebranding project. - Interview locals and visitors about how they perceive the place. - If people feel there is a positive image and that makes them want to stay then rebranding has been successful (virtuous cycle). Environmental Fieldwork - Interview locals has the environment got better or worse - Investigate opinions on graffiti and access to green places since rebranding. - If people feel that the environment has improved they will stay in area.

The Eden Project L/O: To investigate how successful rebranding has been in Cornwall A B Starter Activity: 1.Study Photo A. What was this site originally used for? 2. What evidence is there in Photo B that the Eden Project is sited in an abandoned quarry? 3.Brainstorm the benefits a project like this can bring to a deprived area. Why is this needed in Cornwall?

Background to the Project The Eden Project is the brainchild of one man, Tim Smit, who wanted to develop an abandoned Cornish china clay quarry into a modern exhibition centre. At first sight the Eden project looks like a giant theme park. It is however, a wonderful collection of plants from around the world. The Project aims to stress the importance of plants in our every day lives for food, industry, in building and in medicine. There are over 500, 000 plants in the two biomes. The Project promotes sustainable development by not wasting resources and not harming the environment. The park opened in 2001 and attracts 2 million people per year. It is one of the most important tourist destinations and contributes hugely to the economy of Cornwall.

Read through the GeoActive: Tourism CS – The Eden Project 1.Make notes on the economic, social and environmental impact Eden has had on Cornwall. 2.Answer questions 3, 4 and 5 in full sentences. Try and use as much data and information as you can from the GeoActive. Use the internet to find informationn of the impact of Eden focusing on the following: 1.Visitors Numbers 2.Unemployment figures 3.Environmental Awards 4.Recycling