Smart Mobility with Temsa

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Presentation transcript:

Smart Mobility with Temsa İstanbul, April 14th 2016 Cüneyt Tekgül, Director Marketing and Business Development

Content Temsa in a Nutshell Market Strategy Turkey Smart Mobility Powertrain

Content Temsa in a Nutshell Market Strategy Turkey Smart Mobility Powertrain

Temsa at a Glance Founded in 1968 First bus manufactured in 1987 Temsa in a Nutshell Temsa at a Glance Founded in 1968 First bus manufactured in 1987 Today 17.000 buses and 16.000 midibuses are manufactured Sells its products to 64 countries 4.5K + buses in France, 800 in Germany, 700 in Benelux, 700 in Italy, and 800 in USA First Automotive R&D center in Turkey R&D spending 4,5 % Number of employees: 1.560

Temsa History&Timeline Temsa in a Nutshell Temsa History&Timeline Developing a broad range of products, Temsa has experienced rapid growth since its establishment 2001 2004 2013 2015 MD9 RHD 2010 Introduced TS 30, Avenue CNG and articulated bus Introduced Safari, the first Temsa designed coach Introduced Opalin midibüs Safir 41+1 Safir Plus 2007 Tourmalin Maraton MD7 1987 Introduced first coach, Maraton Introduced Safari RD and Prestij SD Introduced Safir and TS 35 US. Maraton VIP Avenue I-Bus 1987 1992 2001 2002 2004 2005 2007 2008 2010 2011 2013 2014 2015 2016 Q4 1992 2002 2005 2011 2016 2008 2014 Introduced MD 9 Introduced Avenue, the citybus. Prestij SX Opalin Introduced Prestij midibus. Introduced Euro Safari Introduced TS 45 TS 35 E Introduced Safari HD and Tourmalin Intercity . Opalin City Prestij SX City Avenue MD9 Electricity Avenue EV Yearly production capacity of 4,000 bus and coaches More than 10,000 vehicles exported to over 64 countries

Temsa Adana Plant (Capacity & Location) Temsa in a Nutshell Temsa Adana Plant (Capacity & Location) Annual production capacity of 2,000 Motor Coach, 2,000 Midibus, and 7,500 Light Trucks Temsa Factory port Total Area: 555k sq m Covered Area: 115k sq m Italy Turkey Greece Adana Mediterranean Sea Cairo Libya 10 km

Temsa in a Nutshell Product Line-Up

New Products Launch Plan Temsa in a Nutshell New Products Launch Plan 2016-Q1 2016-Q2 2016-Q3

Content Temsa in a Nutshell Market Strategy Turkey Eastern Europe, MENA Strategy Smart Mobility Powertrain

Turkish Bus & Coach Market = Temsa Market Information Turkish Bus & Coach Market = Temsa 2015-2016 bus, coach and midi- coach market 7.893 1.135 March 2016 2015 Focusing on the domestic market, TEMSA benefited from the rapidly growing demand. - TEMSA is on the right track to increase its domestic market share according to 2016 YTD1 figures

Temsa Market Share-2016 March Market Information Temsa Market Share-2016 March 1.135 720 188 34 193 Coach Multi Purpose City Bus Midibus Total Market Influencers; Steady tourism industry High investment in intercity roads Rapid urbanization growth Increase in number of schools & companies Increase of air & rail transport Regulatory changes

Eastern Europe, MENA Markets Market Information Eastern Europe, MENA Markets

Eastern Europe, MENA Markets Market Information Eastern Europe, MENA Markets

Content Temsa in a Nutshell Market Strategy Turkey Eastern Europe, MENA Strategy Smart Mobility Powertrain

Strategy Smart Mobility Our motto is meant to represent our innovative, safe and smart approach to mobility. Smart Mobility= Smart Energy + Smart Transportation

Converging Forces Transforming the Future… Strategy Converging Forces Transforming the Future… - Younger generations are leading the way toward pay-per-use mobility in place of owning a car; nearly 50% of Gen Y consumers like using a smartphone app for transport and already plan travel so they can multitask User Preferences - New vehicles are being outfitted with vehicle-to-infrastructure (V2I), vehicle-to-vehicle (V2V), and communications technologies, so every car can know precisely where every other car is on the road Connectivity - Battery and fuel-cell electric vehicles offer higher energy efficiency, lower emissions, greater energy diversity, and new vehicle designs - Stronger and lighter materials are reducing vehicle weight without sacrificing passenger safety CO2 Emissions Smart Mobility = Smart Energy + Smart Transportation Source: Deloitte University Press, Temsa

Environmental Concerns.. Strategy Environmental Concerns.. Energy Diesel CNG Electrcity Stronger and lighter materials are reducing vehicle weight without sacrificing passenger safety Materials Battery Electic Vehicle (BEV) Powertrain Source:Temsa

EV Buses …Smart Energy MD9 ElectriCity Avenue EV Strategy Specifications 9.5 mt length 3.1 mt height 2.4 mt width Range: 230 km + Output: 100 kw Torque: 2200 Nm 160 kwh Battery Charge duration: 2 h AC: 27 KW 26 (seats)-30 (standing passengers)-1 WheelChair-2 Foldable Seats=59 Avenue EV - ASELSAN and TEMSA will focus on producing a 100% made in Turkey bus, with all parts such as motors, gearbox, the electric motors, inverters and converters are designed domestically. Source:Temsa

Strategy Avenue I-BUS Fully connected with city and the individuals.... Fuel consumption, speed, rpm, location.. Coach MediaRouter provides Internet access to the passengers… Digital DWP … Integrated LCD window.. Eco.Logic Motion in action… Passenger counting system … Media server… USB and DVR..