© 2009 IBM Corporation Global Solutions Directory High level overview

© 2009 IBM Corporation GSD Value Proposition for Business Partners “The Global Solutions Directory (GSD) is IBM's registry of business partner solutions and represents a critical step in developing a partnership with IBM. By creating an entry for your solution in the GSD, you can tap into many opportunities to create exposure with IBM sales and marketing teams as well as IBM customers and Business Partners. Through your GSD entry you can communicate: –The value of your solution to customers; –The benefits of your application to the IBM sales network; –Your level of technological commitment to IBM: to customers, the IBM sales network, and IBM business development teams.”

© 2009 IBM Corporation Global Solutions Directory Primary audience – Partners, www business shoppers, IBM Sales Stakeholders – PartnerWorld, SWG & STG Brand offerings, Industry teams Business purpose/positioning Easy access to partners from the GSD -Partners able to add their offerings as soon as they’re registered in PartnerWorld -automated approval workflow -automated lifecycle processes to manage updates and/or archive stale entries -Provides convenience for potential clients to submit requests for information directly from the solution or to link out to the partner site to explore further -Creates exposure of the solution by syndicating to multiple sources across IBM and google via web services, rss feeds and “crawler indexes” -PartnerWorld go-to-market benefit for all Partners -IBM Ecosystem for Partner offerings since Self service entry for Partner offerings on ibm.com supporting 10 languages -Exposure across IBM brand and industry websites via syndication from GSD -Where partners build reputation with IBM by nominating their offerings for verification to earn points and badges GSD support factors Partners choose what to include… -FaceBook -Twitter -Partner website links -Partner videos -Request information link -Sales collateral 2014 traffic stats on www pages 493K people visited the GSD 145K visitors came to the GSD from a non-IBM link 27K visitors clicked through to partner sites Over 1.1M pages viewed

© 2009 IBM Corporation4 GSD Look and Feel

© 2009 IBM Corporation5 Search:  Use keywords and one or more filters to narrow down results  A check mark indicates IBM has verified the solution either as a customer installation or a technical validation (such as Ready for)  The next two pages illustrate the solution information layout using “Social Portal” as the example clicked. There are over 8,000 published solutions in the GSD. Solutions must be updated at least every 2 years to remain on the GSD.

© 2009 IBM Corporation 6 Verifications and technical validations are shown on the first page Partners have the option of including a video and social links as well Several links help refer the user to the Partner Display: All solutions present information in a standard layout

© 2009 IBM Corporation7 Details are found on the 2 nd tab, use the show/hide functions to explore

© 2009 IBM Corporation8 How does the Partner add a solution? All Partners can log in to the GSD once they’ve join PartnerWorld Employees of the Partner log in using their IBM ID at The process of adding a new solution may be viewed in this demo: The solution can be saved as a draft or submitted for approval (1) The approval team will review the content of the submitted solution, all links, videos and collateral. They do not verify the technical platform of the solution. If issues are found, an will go to the Partner requesting revision Upon approval, the Partner will be notified via and the solution will be published to the web. Once published to the web, other IBM sites using GSD data will have access to it Additional tutorials are available for Partner functions within the GSD at: (1) After submitting the solution, the Partner may submit it for nomination to a technical validation or request verification of a customer reference. However, the nomination will not be approved until after the solution has been approved for publication.

© 2009 IBM Corporation9 What fields are required for a solution? Yes indicates a required field. They are dependent on the type of solution being profiled.

Visit and give feedback: GSD: Business Partner Application Showcase: Partner WorkPlace: w3.ibm.com/partnerworld/partnerworkplace Connections: GSD Community: GSD Metrics: