Part-financed by the European Union Investitionsbank Schleswig-Holstein Baltic Sea Tourism Center Operational structures for improved tourism communication in the Baltic Sea region. © TMV/WERK3 Tobias Woitendorf Deputy Managing Director, Mecklenburg- Vorpommern Tourist Board

2 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Index Idea of the BSTC Challenges and Requirements in the BSR Goals and objectives of the BSTC Start-up of the BSTC

3 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center Steering Committee Political Support EUSBSR Strategic Orientation BSTF Annual Conferences Baltic Sea Tourism Center Operational Service Unit Tourist Industry in the Baltic Sea Region ?

4 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Idea of the Baltic Sea Tourism Center Establish a permanent service unit for improved communication and cooperation at transnational level by:  associating the key tourism stakeholders and  promoting a sustainable, responsible and innovative tourism in the Baltic Sea region.

5 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Baltic Sea Tourism Forum balticseatourism.net

6 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Analysis and research Screening analysis Structural analysis Benchmark analysis  Online survey

7 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey Implementation period: 02. Jul – 7. Aug 2015 Send to: 682 contacts [(potential) participants of the BSTF] Sample size: n=98 (14.4%)

8 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

9 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

10 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

11 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

12 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

13 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Challenges and requirements Online survey

14 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Goals and objectives What is intended? What is needed? That requires… Baltic Sea Tourism Center Structure Contact Point Members Commit- ment StrategyFunds Annual International Tourism Forum Market Research Capacity Building Project Support Marketing /Lobbying Continuous Communication Network

15 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center Preparation – BSTC Seed-Money project In 2015 the Mecklenburg-Vorpommern Tourist Board runs a Seed- Money Project under the EUSBSR in close cooperation with the Coordinator for PA Tourism and partners from Denmark, Germany, Poland, Sweden. Goals of the Seed Money project are to present a:  draft structure of the BSTC and  EU project application - with significant opportunities to be approved in one of the EU structural funds programmes

16 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center The BSTC is a Flagship-project under the EUSBSR,  it complements and supports the activities of the EU Strategy for the Baltic Sea Region in profiling the area as a tourist destination and contributs to the target and action defined in the strategy: “Establishing the Baltic Sea region as a common and coherent tourism destination; Sub-target 2: establish a well working network of stakeholders on public and private sector. Action 1.2: Promote the establishment of a Baltic Sea Tourism Center”.

17 | 8th Baltic Sea Tourism Forum – Mr Tobias Woitendorf 22. September 2015 | Gdańsk Baltic Sea Tourism Center Start-up of the Baltic Sea Tourism Center Implementation Focus on the Interreg South Baltic Programme to start pilot activities. Joint development of structures, strategy and pilot services in a limited supra-regional scope with a committed, trusted and experienced group of partners for later roll-out to the entire BSR.

Part-financed by the European Union Investitionsbank Schleswig-Holstein Baltic Sea Tourism Center Operational structures for improved tourism communication in the Baltic Sea region. Let’s work together! Mr Tobias Woitendorf Mr Tobias Woitendorf © TMV/WERK3