Content Syndication Resources from NLM, NIH, & HHS Brooke Dine (LO) and Elizabeth Norton (SIS) National Library of Medicine National Institutes of Health U.S. Department of Health and Human Services

What is content syndication? Syndication allows you to offer high- quality content in the look and feel of your site, without the need to manually update it.

What type of content is syndicated? Web content Images and infographics Videos and podcasts Selected data sets Microsites – Single or small collection of pages are meant to encourage user interaction while conveying information

What are the usage guidelines? Links redirect the user to the HHS Web site when the user clicks on them You do not insert any intermediate page, splash page or other content between the links and the applicable HHS Web site pages The use or display does not suggest that HHS promotes or endorses any third party causes, ideas, Web sites, products or services The fundamental meaning of the content contained in the Syndication Content Feeds is not changed or distorted You do not modify content that is linked to by the Syndication Content Feeds You may not redistribute the Syndication Content Feed You must provide attribution to HHS or the relevant Content Feed provider adjacent to the Content Feed HHS reserves the right to include or apply special codes and to track usage of the Syndication Content Feeds Note that the Content Syndication site and Content Syndication Feeds are subject to change without notice.

How is the content syndicated? Content is maintained by the HHS organization on their website and the HTML includes code to signify what may be syndicated Content creators enter individual URLs in the HHS Syndication Storefront, which generates the code you embed in your site You have to create an account in the HHS syndication store in order to access the code

Syndicated Content Details The content details appears at the bottom of the embedded content. It identifies the source URL, source agency, and the date the content was last captured. Example from UMD’s Pharmacy Subject Guide:UMD’s Pharmacy Subject Guide Syndicated Content Details: Source URL: Source Agency: National Library of Medicine (NLM) Captured Date: :59:00.0https://disasterinfo.nlm.nih.gov/dimrc/zikavirus.htmlNational Library of Medicine (NLM)

Where is the syndicated content? HHS has three resources for syndicating content: 1.HHS Syndication StorefrontHHS Syndication Storefront – Includes NIH resources – Requires log-in to get embed code 2.CDC Public Health Media LibraryCDC Public Health Media Library – Must “agree” to terms to access embed code 3.Healthfinder.gov Content SyndicationHealthfinder.gov Content Syndication – Requires log-in to get embed code

Demo of HHS Syndication Storefront

Content Syndication at DIMRC/SIS Two pages: Zika Virus (January 2016) Ebola (April 2015) Important to “market” that content is available to embed on Web pages of other organizations Plan to do more once know more about using segments of pages

Has Anyone Embedded Our Content? Google Analytics – Zika Virus Page o At least 5 organizations o Nearly 300 page views on those organizations’ Web sites

How Will It Look On Your Own Web Page?

NIHSeniorHealth Free Web Content from NIHSeniorHealth More than 20 Health Topics20 Health Topics – Problems with Taste – Surviving Cancer – Shingles – Balance Problems – Eating Well As You Get Older – Depression Use the “Advanced Search” feature and search for nihseniorhealth.gov

NIH Grants Process Overview Syndicated from NIH Office of Extramural Research Grants & Funding siteGrants & Funding Syndicated by NICHHD on their Grants Process Overview pageGrants Process Overview Find it in the HHS Syndication Store Front by search URL! – ent/ ent/3341

What else would you like to syndicate? Let us know what you’d like to see syndicated! We can work with NLM content managers and contact NIH and HHS with ideas.

Resources HHS Syndication Storefront – Questions and Answers Questions and Answers – Usage Guidelines Usage Guidelines DigitalGov Articles – Get More Health Content for Your Websites, Apps, and Social Media (11/10/2014) Get More Health Content for Your Websites, Apps, and Social Media – Content Syndication of NIH Grants Information Now Available (7/2/2015) Content Syndication of NIH Grants Information Now Available – Microsites Keep Your Audience Updated on Outbreaks (2/11/2016) Microsites Keep Your Audience Updated on Outbreaks

Questions? Contact information: Brooke Dine = Elizabeth Norton =