LinkedIn 301 – Building a Strategic LinkedIn Plan Presented by David J.P. Fisher (WCAS98) & Northwestern Alumni Association

Your Questions… If you have a question, type it in the chat pod below the presentation slides and send it to “Sia at NAA.” Questions will be answered at the end of the presentation in the order in which they were received.

About the Presenter David J.P. Fisher (WCAS98) President of RockStar Consulting Head of Training at Ajax Social Media Author of Step by Step Networking Currently has over 800 first level connections on LinkedIn, with a total network of over 8 million professionals

Goals of this Webinar Develop an understanding of how and where LI fits into the social media landscape Engage your network with additional functionality Create processes to use LI on a daily basis

Social Media Landscape LinkedInBlogsTwitterFacebookYouTube 150 MM members 120 MM US readers 300 MM accounts 800 MM accounts 60 hrs of video per min Get info to engage IRL Display expertise Read minds digitally Socialize online Immerse yourself Don’t know where to start Good content takes time Difficult to predict “LCD” Comfort level not there

Do You Like Social Media? It doesn’t matter.

Building a Network Brand Contacts Relationships

Advanced Connecting 1.Homepage 2.Groups 3.Applications 4.Status Update

Homepage Newsfeed = Business Ticker Who’s Viewed Your Profile? Application Feeds

Groups How to Evaluate: –Members –Activity –Topic Discussions Members Promotions Jobs Settings to Keep Yourself Sane

Applications Applications Create Dynamic Profiles 3 Questions: –Who is your audience? –What message do I want to convey? –What information will they need? Capturing Information from Network

Status Update Branding –Visibility –Reputation Create a LinkedIn Editorial Calendar –Mon: –Wed: –Fri:

Creating a System Be on LinkedIn to Work Don’t Work to be on LinkedIn Habits Systems Process

Boot Camp: 1 Time Create the Right Foundation Minutes with 30 Minute Review 1.Profile 100% 2.Polished summary and headline 3.Group Membership 4.Applications 5.Invitations Sent 6.Recommendations Given/Requested 7.Settings Adjusted Accordingly

Daily Check-In 3-5 Minutes a Day 1-2 Times/Day Checklist –Read and Respond to News Feed –Scan 3 Most Active Groups –Respond to Inbox

Weekly Check-In 30 Minutes –Update “What Am I Doing” –Send out Connection Invites –Invite/Ask for Recommendations –Read through Groups –Comment on Groups –Post to Groups or Ask Questions –Update Application Info –Use Search to Identify Opportunities –Ask/Answer Questions in Your Field

Action Steps Schedule Your Boot Camp Bring Your Network Online Start Using LinkedIn Regularly

Question & Answer

NAA Career Networking Website: University Career Services Website: Upcoming NAA career events: Questions? Thank you for joining us today! Northwestern Resources

Next Steps Do you have additional questions? David’s consulting.com – Or - consulting.com You will receive a link to the recording You will receive a survey about this session. Your feedback is important to us