 Leidy Rivera  Grade: 12  Age: 18

Mission Statement  The mission of my company is to bring a new look and style to women who are looking for a new and fashionable mode of expressing themselves.  My product is a new, colorful and unique bra strap for girls of all ages.  What makes my company unique is the product. No other company sells a bra strap that makes women feel secure and comfortable when they’re wearing it.

o Type of Business RETAILER Leidy’s Straps provides comfort, beauty, and good style to any girl or woman. o Legal Structure PARTNERSHIP My priority is to satisfy my customers with quality items that are attractive.

I’m qualified to run this business because:  I have first hand knowledge of my product (I wear them)  I am Organized  I am Responsible  I took Mr. Griffin entrepreneurship class

Market Analysis Industry Name Clothing and clothing accessories Industry Size180 billion dollars Total Population Greater Hartford County Target Market Females, 13 to 35 years, located in Hartford area (approximately 11%) Potential Market Based on my survey I conducted on 50 individuals, 48 stated that they liked my product and would be interested in buying them. 890,000 86,400 90,000 Total Population Target Market Potential Market

7 Demographics  Girls between 13 to 25 and women's 25 and older. Young girls from High School would enjoy the colorful and fun bra straps. While older women would like the sophistication of the high and model bra strap.  Geographics Manchester East Hartford Hartford Psychographics  Girls that like style and to be trend setters. Buying Patterns  Girls also buy makeup, cloths, shoes, jewelry,

Leidy’s Straps Laflor A Laflor A Strappys B Strappys B Factors Expensive Quality of Product/Service Price Location Reputation/Brands Unique Factors / Knowledge ExpensiveReasonably priced High Quality Excellent Their straps are not for daily wear. The company is located too far away. Local and convenient Canada Florida Manchester /Hartford Medium Building

PeopleProductPlacePricePromotion Females 13 to 35 Low to middle income range Student representatives wearing the products around schools Manchester East Hartford Hartford Comfortable and stylish bra strap’s $9.00

Advertising Business cards, flyers, word of mouth $10.00 Publicity Facebook, hi5, twitter, Sonico, Targget, amazon $20.00 Personal Selling School events, church fairs, town fairs $10.00 Sales Promotion Student representatives $0.00 Other n/a $o.oo Total Monthly Promotional Expense $40.00 Promotional Expense Monthly Amount Monthly Amount

Materials Material DescriptionCost/Total Quantity Cost per Unit Straps$ 0.02 x 4$0.08 Beads $0.025 x 40$1.00 Flowers/Butterfly$0.25 x 1$0.25 Miscellaneous design beads $0.01 x 6$0.06 Claps$0.025 x 8$0.20 Total Material Cost per Unit$1.59 Labor Labor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit $ hrs X $8.00 $2.00 Total Labor Cost per Unit $2.00 COGS (per Unit) $3.59

Selling Price (per Unit) $9.00 COGS (per Unit)$1.59 Other Variable Expenses (labor)$2.00 Total Variable Expenses (per Unit)$3.59 Contribution Margin (per Unit)$5.41 Description of One Unit of Sale: Designer Bra Straps

Fixed ExpenseAverage Monthly Expense Insurance $10.00 Salaries of Employees $0.00 Advertising $10.00 Interest $0.00 Depreciation (computer) $8.00 Utilities (Gas, Electric, Telephone) $10.00 Rent $10.00 Other Fixed Expenses $0.00 Total Average Monthly Fixed Expenses $48.00

Total Hours in a Week = 168

Total Units Sold 390 units

In an average month, the company will begin to make a profit after selling units. Monthly Fixed Cost $48.00 Contribution Margin per Unit $5.41 =9 units

A Selling Price per Unit $ 9.00 B Number of Units Sold 390 C Total Sales $3, D Variable Expenses $1, E Contribution Margin $2, F Fixed Operating Expenses $ G Pre-Tax Profit $1, H 15% $ I Net Profit $1,283.50

Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Strap & ClipsPicasso Store$50.00 BeadsPicasso Store$50.00 ComputerBest Buy$ ToolsPicasso Store$25.00 $ Total Start-Up Expenditures$ Cash Reserves Emergency Fund $ Reserve for Fixed Expenses $ $ Total Start-Up Investment

ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $1, $3, X 100 = 365% $ $ X 100 = 147% $3.65 $$1.47

SourceAmountDebtEquityGift Personal Savings$ Relatives/Friends$ Investor Partner(s)$ Totals$900.00$ $ Total Start-Up Investment

Business Responsibility  My responsibility is to maintain my customer happy, and if for some reason the customer is unhappy I will do my best to make her satisfied. Philanthropy  I will give three hours of my time a week to Colombian children that need help with learning a new language. This is something I would have benefited from four years ago when I arrived to United States.

The next step that I have to do to make my business successful is have good merchandise and a budget. Leidy’s Bra Straps can help you take your look from ordinary to extraordinary Graduate from high school and go to college. BusinessPersonal I can take classes on how to maintain a good profit and how to be victorious with my business. My business could be one of the most famous companies among woman Short-Term Long-Term Graduate from college and become a detective..

Thank you for your consideration. Leidy’s Straps