93% of online activities begin with search billion+ searches conducted worldwide each month. 5 92% of internet users search Forrester Survey, 2006; 2. Pew Internet May 2011; 3. Outbrain Content Discovery and Engagement Report, Q1, 2011; 4. The Search Agency, April 2013; 5. comScore January 2010

#1 Search engine use is the single most popular internet activity. 2 Search is the #1 driver to content sites. 3 Search as part of ad spend increased 22% in Forrester Survey, 2006; 2. Pew Internet May 2011; 3. Outbrain Content Discovery and Engagement Report, Q1, 2011; 4. The Search Agency, April 2013; 5. comScore January 2010

Mobile Average of 59.4 minutes per day spent on mobile (data subscribers) 1 Tablet Average of 20 minutes per day spent on tablets 1 PC Average of minutes per day spent on both laptops and PC 1 Console 40.1M predicted Internet enabled video game console sales in

Forrester Research October %

Sponsored results (paid ads) Local listing, free to businesses that sign up Query, search term, keywords Organic results (non-paid listing)

1. SEARCH ENGINE OPTIMIZATION (SEO) Free – but you have to work it. Positive results depend on complex algorithms within each search engine. Links matter – they’re like recommendations from other users. Consistently putting up fresh, engaging content is critical.

SEM is always paid for. Paid search gives you more control of where you’ll show up for searchers. Don’t set and forget – always go back to PPC settings and make sure they’re still working for you. 2. SEARCH ENGINE MARKETING (SEM)

Sponsored results (paid ads) Query, search term, keywords Organic results (non-paid listing)

SEO and SEM has one goal: To move websites to the top of the search results page. 75% of users never scroll past the first page of results. 1 60% of all organic clicks go to the top three organic search results. 2 On Bing, click-through-rate for the #1 search result is 9.7%. For the #4 result, it drops to 1.9% HubSpot May 2012; 2. Marketingsherpa, February 2007; 3. Slingshot SEO December 2011

73% 19% 6%6% 2%

2. Reach and sales data is US specific.

The intelligence fabric powering Microsoft & 3 rd party experiences Bing now powers new search experiences across Microsoft devices and 3rd party services - giving consumers a faster way to find what they need no matter where or when. Connecting advertising High Quality Leads with Yahoo Bing Network Ads integrated into Windows 8.1 search Partnering in the ecosystem Partnering with best of breed to give great consumer solutions and stunning content Continuous learning Building the digital world OPTIONAL SLIDE

Beautiful, curated experiences powered by Bing Bing Snapshot just launched for France, Italy, Germany & Spain! Windows 8.1: smart search OPTIONAL SLIDE

Yahoo Bing Network at a glance Yahoo Bing Network brought in 12% of our PPC traffic in the UK in 2013, whilst only accounting for 7% of our spend. -36% vs. Google’s cost per conversion 152% Google’s average CTR +65% Google’s ROI Katy Mackey, Search Account Manager, Periscopix 1 comScore Explicit Core Search (custom), March 2014; the Yahoo Bing Network includes Microsoft and Yahoo Core Search sites

167 M 5.5B 29 %

Every day 1.7 million business purchase decision maker visits 8.6 million business purchase decision makers in June 2014

Information systems/ information technology Publishing (computer/ internet) Internet/web services/web hosting

Source: Bing Ads internal data

Percentage Click comparison

Bing is expanding reach and volume worldwide

Digital Advertising Competency Small Business Competency Application Development Competency Microsoft Action Pack Subscription  Development & Design

Microsoft and Semdrive DigitalStride A digital marketing program that helps cloud partners attract customers, lower customer acquisition costs, and increase content relevancy to your site Bing Ads Accreditation Our program shows you how to get the most of your ad spend, so you gain more from your marketing dollars. Best of all, our courses and exam are absolutely free. 24/7 Chat Support bingads.com/support Get Started with Bing Ads bingads.com/getstarted

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