[Product or Service Name] Marketing Plan [Your Name]

Market Summary  Describe market past and present.  Outline future market.  Review information about business environment, market shifts, or major companies in the field that give indications of opportunities for your company.

Product Definition  Describe your product or service being marketed

Competition  Summarize the competition.  Outline your company’s competitive advantage.

Positioning  Outline the position of your product or service relative to competition.  State advantages and disadvantages of your product or service.

Communication Strategies  Describe how you will communicate your product.  Outline the demographics of potential clients.

Public Relations  Create a strategy for making the public aware of your products or services.  Develop a method for your company to contribute to your community.

Advertising  Describe how you will advertise.  List where you will advertise.  Provide information about timing.

Success Metrics  List first-year measurable goals.  List longer-range measurable goals.  Describe requirements for success.

Schedule  Provide timeline of accomplishment of marketing plan.  Indicate time-critical steps.