SWE Long-Range Strategic Plan Goals Version: April 2010 Updated: February 2011 Alyse Stofer, President Elect November 2011

Page 2 SWE Long-Range Strategic Plan Annual Strategic Plan Review (ASPR) Most recently conducted in January 2010 & February 2011 Reviewed Goals Revised plan for clarity & measurability Added Goal #5 (Membership) in 2011 Planned Overhaul of Strategic Plan in FY13 In FY12 will not hold ASPR, but focus on membership strategy discussion in February 2012 BOD and Senate to review and approve motion to update two objectives in FY12 strategic plan before February 2012 FY13 strategic plan will be the same as the revised FY12 strategic plan to sustain momentum Will add financial spend of strategic goals per the recommendations of the Strategic Financial Planning Task Force

Page 3 Goal #1 Growing the Profession - Outreach There is an increase in women choosing to enter the engineering and technology profession.

Page 4 Goal #1: Growing the Profession - Outreach 1.1 Increase the number of women feeding the engineering/technology schools by starting a community college program and middle / high school pilot program. (FY12 and FY13 Focus) 1.2 Increase the number of events that include a diverse population of girls by 25%. 1.3 Increase the impact of outreach activities as measured by reaching 25% more girls. 1.4 Increase the impact of outreach activities by training a minimum of 1,000 members on messaging to all STEM stakeholders. (FY10 and FY11 Focus)

Page 5 Goal #1: Growing the Profession - Outreach No change in strategic plan objective 1.1 from FY12 to FY13. Keep Objective 1.1 as a focus for FY13.

Page 6 Goal #2 Professional Excellence Women in engineering and technology excel professionally, and their achievements are showcased and valued.

Page 7 Goal #2: Professional Excellence 2.1 Increase participation in SWE professional development programs by 20%. 2.2 Offer quality of professional development programs for all career stages and sectors as measured by program survey results. (FY09, FY11, and FY11 Focus) 2.3 Increase recognition (impact and opportunities) of women with engineering and technology experience by increasing the number of nominations for prestigious internal and external awards. (FY12 and FY13 Focus) 2.4 Increase recognition of SWE members as influential and sought after leaders as measured by the number of members participate in prestigious and influential positions, including committees and advisory boards inside and outside of SWE. (FY12 Focus)

Page 8 Goal #2: Professional Excellence Revise Objective 2.3 to include internal awards. Strategic awards assessment task force (SAATF) focused on improvements to SWE individual and section awards. Revision incorporates recommendations from SAATF to increase recognition of SWE members and leaders through internal awards. For remainder of FY12 and in FY13, focus on Objective 2.3 instead of Objective 2.4.

Page 9 Goal #3 Industry Catalyst SWE is a catalyst for changing the professional climate to enable women in engineering and technology to excel.

Page 10 Goal #3: Industry Catalyst 3.1 Increase SWE’s impact as measured by a 15% growth in the frequency of and participation in advocacy statements and forums. 3.2 Increase the participation of SWE members advocating for SWE’s positions by 15%. 3.3 Increase SWE's role in developing and promoting research on gender diversity in STEM education and STEM workforce issues. 3.4 Increase the number of discussions on SWE’s position papers with industry, government, and academic influencers by 20%. (FY09, FY10, and FY11 Focus) 3.5 Create an encompassing media strategy that incorporates new media forums and increases visibility overall by 25%.

Page 11 Goal #3: Industry Catalyst No change to Goal #3 from FY12 to FY13. No objective of focus from Goal #3.

Page 12 Goal #4 Inclusive Global Community Women in Engineering and Technology and SWE stakeholders find value in SWE as a diverse, inclusive, global community.

Page 13 Goal #4: Inclusive Global Community 4.1 Improve the SWE membership and leadership profile to reflect the demographics of women in engineering and technology. (FY10 and FY11 Focus) 4.2 Increase number of potential SWE leaders in the pipeline by 15% for professionals and 25% for collegiates. (FY09 Focus) 4.3 Restructure volunteer opportunities that are adapted to the diverse lifestyles and priorities of our members as measured by increased volunteer participation. (FY12 and FY13 Focus) 4.4 Enhance and promote networking mechanisms for connecting members throughout SWE. 4.5 Increase organizational understanding and commitment to the value of diversity and inclusion as an integral part of SWE's culture.

Page 14 Goal #4: Inclusive Global Community No change in strategic plan objective 4.3 from FY12 to FY13. Keep Objective 4.3 as a focus for FY13.

Page 15 Goal #5 Membership SWE is a first choice organization for supporting women in engineering and technology

Page 16 Goal #5: Membership 5.1 Grow the overall membership to 30, Increase international membership to Increase opportunities for international members. (FY12 and FY13 Focus) 5.3 Increase retention of professional members by 20% and collegiate members by 10% 5.4 At least 50% of collegiate seniors transition to professional membership (C2C). 5.5 Increase membership from corporations/ universities by 20%

Page 17 Goal #5: Membership Revise objective 5.2 to state: Increase opportunities for international members. International Expansion Task Force (IETF) and Special Director of International Initiatives working with MCI to evaluate countries, stakeholders, competitors and partners to establish international expansion plan. Revision incorporates IETF recommendations to increase opportunities for international members rather than on how to increase international membership to Keep Objective 5.2 as a focus for FY13.

Page 18 Strategic Spend Stacey to provide a slide of the charts we’ll be adding.