Mobile Impact 201: Digital Content Strategies for Mobile June 5, 2014

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Mobile Impact 201: Digital Content Strategies for Mobile With Amy Sample Ward, NTEN June 5, 2014

Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Amy Sample Ward CEO NTEN

Introduction to TechSoup & Mobile Impact Series State of Mobile Mobile + Social Planning Trends to Consider Get Started Q&A Today’s Agenda:

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Mobile Impact Sponsors

Mobile Impact Partners

Mobile Impact: Digital Content Strategies for Mobile Amy Sample Ward

THE STATE OF MOBILE

AS OF JANUARY 2014: 90% of American adults have a mobile phone.

AS OF JANUARY 2014: 58% of American adults have a smartphone.

AS OF JANUARY 2014: 32% of American adults own an e-reader.

AS OF JANUARY 2014: 42% of American adults own a tablet.

DEVICE OWNERSHIP

ONLINE ACCESS

MOBILE ACTIVITY

DEVICES

ONLINE ACCESS

M+R AND NTEN RESEARCH

MOBILE + SOCIAL PLANNING

CONTENT REVIEW What content do you have to share? What types of content do you have? What type of engagement does it require? What channels have you tested it with?

CONTENT PLANNING

STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Advocacy messages Volunteer opportunities Fundraising / Donation asks Events

STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community

STEP 3: OUTLETS Examples: SMS newsletter Twitter Facebook LinkedIn Website Blog

CONTENT PLANNING TEMPLATE Get this template!

PROGRAM REVIEW What programs make sense? Do you have programs that could be supported with more mobile engagement? What type of content does it require? What channels have you tested it with?

PROGRAM REVIEW

COMMUNICATIONS REVIEW What channels make sense together? What types of communications do you send out now? What actions are included? How could mobile support conversion?

TRENDS TO CONSIDER

TRENDS: PRIVACY

TRENDS: AUTOMATION

TRENDS: INTERNET OF THINGS

GET STARTED TODAY

FORMS & SIGN-UPS Make sign-ups or donations easy Only collect necessary details Include and phone Consider how people find the forms

TEMPLATES Make reading your messages easy Avoid two column message designs Test the inclusion of buttons instead of images Make calls to action short and easy to scan for

REVIEW YOUR ANALYTICS Understand what people are after Use Google Analytics to check device usage of your visitors Use GA visitor flow to chart which pages or content are of interest Set up campaigns to understand how people respond to your s

CREATING A CULTURE OF TESTING How can you try new things & fail fast? Create space for conversation Encourage personal use of tech Let staff across your org test & try Implement standard process for suggesting new projects or proposing pilots

THANKS!

BetterWorld Wireless Program Through TechSoup

The BetterWorld Wireless donation program at TechSoup provides access to discounted mobile services and devices to eligible nonprofit organizations, charities, and public libraries throughout the United States. Employees of eligible organizations, volunteers, and employees' family members can also participate in the BetterWorld Wireless program. BetterWorld Wireless

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