BW - Define in notes – Consumer Economy, Mass Media BW - Define in notes – Consumer Economy, Mass Media CW 1 – Go over HW from Tues. CW 1 – Go over HW from Tues. CW 2 – Notes cont’d CW 2 – Notes cont’d HW EQ: How did the US change during the postwar boom. (part 2) HW EQ: How did the US change during the postwar boom. (part 2)

Women’s Roles Role of homemaker and mother glorified Role of homemaker and mother glorified By 1960 women working outside home jumps to 40% By 1960 women working outside home jumps to 40% Increasing number of women also attend college Increasing number of women also attend college

Automobile Culture Suburban living - need a car Suburban living - need a car Interstate Highway system grows Interstate Highway system grows –Connecting supermarkets, Shopping Malls, workplaces, schools to suburbs Americans go to parks, historic sites, amusement parks, mountains Americans go to parks, historic sites, amusement parks, mountains

Consumerism Consumerism: material goods being used to measure success Consumerism: material goods being used to measure success –Electronic household appliances: dryers, blenders, freezers, washing machines, dishwashers –Leisure goods: TV’s, tape recorders, record players, casual clothing, barbecue equipment, swimming pools, lawn decorations

Advertising Age Ads can be seen newspapers, magazines, radio, television, billboards Ads can be seen newspapers, magazines, radio, television, billboards Advertisers spend $9 Billion on ads by 1956 Advertisers spend $9 Billion on ads by 1956 Try to convince people to buy goods they really don’t need Try to convince people to buy goods they really don’t need

POP CULTURE New Era of Mass Media New Era of Mass Media –Radio, Television, Movies, Music –Federal Communication Commission:  Government agency regulates tv, phone, radio –Rock ‘n Roll –Appeals to masses of teenagers  Grows out of rhythm and blues  Little Richard, Chuck Berry, Elvis Presley

Agenda EQ: What important events made up Lyndon B. Johnson’s presidency? EQ: What important events made up Lyndon B. Johnson’s presidency? BW – Write down EG, Define in notes BW – Write down EG, Define in notes Civil Rights act 1964, Voting Rights acts 1965, Great Society Civil Rights act 1964, Voting Rights acts 1965, Great Society CW Notes CW Notes CW 2 DBQ CW 2 DBQ HW Answer EQ HW Answer EQ HW 2 DBQ on Great Society HW 2 DBQ on Great Society

EQ. What important events made up Lyndon B. Johnson’s presidency?

The Civil Rights Act of 1964 was passed to end discrimination based on race or sex. The Civil Rights Act of 1964 was passed to end discrimination based on race or sex. Civil Rights Act signed on July 2, 1964

The Voting Rights Act of 1965 was passed to end literacy tests and increase African-American voter registration. The Voting Rights Act of 1965 was passed to end literacy tests and increase African-American voter registration. August 6, 1965

LBJ was known for his Great Society programs, which had the major goal of ending poverty in the U.S. (similar to FDR’s New Deal). LBJ was known for his Great Society programs, which had the major goal of ending poverty in the U.S. (similar to FDR’s New Deal). President Lyndon B. Johnson (1963 – 1969)

20 War on Poverty: President Johnson and Mrs. Johnson in Kentucky

DO YOU RECOGNIZE THESE GREAT SOCIETY PROGRAMS? MEDICAID (health insurance for the poor). MEDICAID (health insurance for the poor). MEDICARE (health insurance for the elderly, over age 65). MEDICARE (health insurance for the elderly, over age 65). JOB CORPS (job training for urban youth). JOB CORPS (job training for urban youth). HEAD START (Preschool programs). HEAD START (Preschool programs). H.U.D. (Housing and Urban Development – urban renewal programs). H.U.D. (Housing and Urban Development – urban renewal programs). PUBLIC BROADCASTING (Sesame Street, WXXI, National Public Radio (NPR)). PUBLIC BROADCASTING (Sesame Street, WXXI, National Public Radio (NPR)).

During LBJ’s presidency, Supreme Court decisions in a variety of cases expanded the rights of the accused. During LBJ’s presidency, Supreme Court decisions in a variety of cases expanded the rights of the accused. The “Warren Court” (in 1966) Chief Justice Earl Warren (1953 – 1969)

In Mapp v. Ohio (1961), it was ruled that In Mapp v. Ohio (1961), it was ruled that individuals are protected against unlawful searches and seizures. Dollree Mapp

In Gideon v. Wainwright (1963), it was ruled that state governments must provide lawyers to poor defendants. In Gideon v. Wainwright (1963), it was ruled that state governments must provide lawyers to poor defendants. Clarence Earl Gideon

In Miranda v. Arizona (1966), it was ruled that individuals are entitled to a reading of their rights when being arrested. In Miranda v. Arizona (1966), it was ruled that individuals are entitled to a reading of their rights when being arrested. Ernesto Miranda Being informed of “Miranda Rights”