Wednesday, June 08, 2016 How hotels can benefit from consumer reviews Presented by Guillaume Thevenot, Hotel Trade Relations, EMEA

2 42MM unique visitors per month 2M visits on mobile per month 20MM highly loyal registered members 35MM++ traveler reviews and opinions 21 new contributions per minute every day 455K hotels, 92K attractions, 564K restaurants in 71K destinations worldwide 212,000 registered owners 19,000 business listings What’s New With TripAdvisor?

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5 TripAdvisor Unique Users Europe 17m North America 15.2m LATAM 2.17m APAC 6.5m Middle East & Africa 1.87m TripAdvisor is the Worlds largest travel site with 42.6m Unique Users Source: Comscore July 2010 (July 2010, ComScore)

6 Source: Comscore July 2010 The World’s Biggest Travel Website TripAdvisor is: +14% larger than Expedia +35% up YoY The First Travel Brand To Ever Clear 40m Unique Users A Month! (July 2010, ComScore)

Wednesday, June 08, 2016 TripAdvisor for Business is focused on partnering with the tourism industry and growing our business- to-business efforts, including…

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9 How to benefit from TripAdvisor travelers communities ?

10 Owner/manager newsletter 212,000 subscribers Latest features for hoteliers Best practices from fellow users Register to the Owner Centre

11 Every hotel has a link, at the bottom of every review page… Register to the Owner Centre

12 Register to the Owner Centre

13 Each hotel can access to their Owner Page, just go on: Everything they need to manage their TripAdvisor listing Register to the Owner Centre

14 To help us provide the most accurate information possible Register to the Owner Centre

15 Register to the Owner Centre

16 Register to the Owner Centre

17 Benchmark against local competition Register to the Owner Centre

18 Management response from owner/manager (Management representation) Oct 28, 2009 Thanks for your review. Our apologies concerning the state of bed linen and the mattress. All linen and towels have since been renewed at the lodge, and we’ll check the mattresses – we have not received this particular complaint before. Sorry too for the inconvenience caused by the building of the new rooms, which are now virtually complete and the garden will soon be returned to peaceful surroundings. Thanks again for the review. This response is the subjective opinion of the management representative and not of TripAdvisor LLC.

19 “People that lack taste and a life of their own should try to venture out into the real world instead of hiding behind a computer spewing meaningless factless verbiage.” “Prove the date of your stay because such an incident has never been recorded in the archives of our Hotel. We regret that some customers spoil the time by writing negative comments for Hotels.” Register to the Owner Centre

20 Market your hotel with TA travellers

21 Hotel can compete with OTAs partners thanks to Business Listings

22 Get additional exposure on destination page Exposure for deals available on destination page* Highlights Special Offer under hotel listing** *Placement is on a rotation – all property deals will be featured **Special Offers does not affect order of display Special Offers

23 Case Study: Maldron Hotel Parnell Square Cost for Business Listings: €2,800 in April 2010 ROI: 3.5X in 5 months only

24 Try Business Listings Register online on Business Listings and save 40% on purchase And use the code tryit Be quick, offer expires on 23 rd October!

25 Have a question or need some help, feel free to reach us via the Owner Centre or send us an to

26 Pick up the microphone.