Heritage. 46 years of building a legacy.

Fast forward. 11 years of family ownership. 650 hotels in 85 countries.

Collecting and curating memories. The finest and most diverse global portfolio of independent hotels and independent hotel experiences.

650+ Hotels 260 NORTH A MERICA 65 MIDDLE EAST & A FRICA 50 CENTRAL & SOUTH A MERICA 110 A SIA & PACIFIC 185 E UROPE 15 C ARIBBEAN

The Preferred Team associates in 31 offices worldwide.

The Preferred promise. The assurance of excellence in the highest quality experiences found in the inspiring world of travel and hospitality. Connecting guests to their preferred hotel experience.

The Preferred hotel. Our preferred partners.

Change. Evolutions and revolutions.

The generation of choice.

The consumer, and the age of the independent hotel.

Keeping up with the times is not enough. Strengthening our brand is vital to staying ahead of the market.

#thePreferredLife

Personal preference. The new luxury. #thePreferredLife

Transforming information into inspirations. The Preferred Life. #thePreferredLife

The business of relationships. Looking ahead for our partners, our guests, and our brand. #thePreferredLife

Looking ahead. Our goals for strategic growth. By 2018 Preferred Hotels & Resorts will… #thePreferredLife

Represent 1,000+ hotels in 100+ countries #thePreferredLife

Be among the top 5 travel and hospitality brands worldwide. Be the most well-known brand representing independent hotel experiences globally. #thePreferredLife

Engage 4 million travelers through our iPrefer loyalty program. #thePreferredLife

Be one of the world’s most visited sites and social media channels for guests seeking authentic travel and hospitality experiences. #thePreferredLife

One heritage brand, five distinctive collections, 650 independent hotels, 85 countries. An infinite number of memorable experiences. #thePreferredLife

It’s a big world. What do you Prefer? #thePreferredLife